By Randi Altman
When the Columbus, Ohio-based Gateway Film Center needed a new promo to play after all trailers and before their feature and independent films, they called on local motion design studio LeftChannel and its creative director Alberto Scirocco.
Scirocco was brought into the project early on. “We designed it to feature some of the signature architecture of Columbus, treated subtly so that the piece still had universal appeal yet had a particular interest to the local viewers who would recognize the city’s architecture,” he says.
We reached out to Leftchannel‘s Scirocco to find out how they worked with the Film Center to get the promo they had envisioned.