Tag Archives: AICP

AICE Awards rebranded to AICP Post Awards

AICP has announced the Call for Entries for the AICP Post Awards, its revamped and rebranded competition for excellence in the post production arts. Formerly the AICE Awards, its categories have been re-imagined with a focus on recognizing standout examples of various crafts and technique in editing, audio, design, visual effects artistry and finishing. The AICP Post Awards are a part of the AICP Awards suite of competitions, which also include The AICP Show: The Art & Technique of the American Commercial and the AICP Next Awards, both of which are also currently accepting entries.

Among the changes for the AICP Post Awards this year are the opening of the competition to any entity having involvement in the creation of a piece of content beyond the AICP membership —previously the AICE Awards was a “members only” competition.

For the full rundown on rules, categories, eligibility and fees, visit the AICP Post Awards entry portal. Deadline for entries is Thursday, February 8 at 11:59pm PST. Entrants can use the portal to cross-enter work between all three of the 2019 AICP competitions, including the AICP Show: The Art & Technique of the American Commercial and the AICP Next Awards.

Regarding categories, the competition has regrouped its existing categories, introduced a range of new sections, expanded others and added an entirely new category for vertical video.

Danny Rosenbloom

“While we’ll continue to recognize editorial across a wide range of product, genre and technique categories, we now have a wider range of subcategories in areas like audio, visual effects and design and color grading,” says Danny Rosenbloom, AICP’s VP, post and digital Production.

“We saw this as an opportunity to make the Post Awards more reflective of the varied artists working across the spectrum of post production disciplines,” noted Matt Miller, president/CEO of AICP.  “Now that we’ve brought all this post production expertise into AICP, we want the Post Awards to be a real celebration of creative talent and achievement.”

A full list of AICP Post Awards categories now includes the following:

Editorial Categories
Automotive
Cause Marketing
Comedy
Dialogue
Monologue/Spoken Word
Docu-Style
Fashion/Beauty
Montage
Music Video
Storytelling
National Campaign
Regional Campaign

Audio Categories
Audio Mix
Sound Design With Composed Music
Sound Design Without Composed Music

Color Categories
Color :60
Color :30
Color Other Lengths
Color Music Video

Design, Visual Effects & Finishing Categories
Character Design & Animation
Typography Design & Animation
Graphic Design & Animation
End Tag
CGI
Compositing & Visual Effects
Vertical

In addition to its category winners and Best of Show honoree, the AICP Post Awards will continue to recognize Best of Region winners that represent the best work emanating from companies submitting within each AICP Chapter. These now encompass East, Florida, Midwest, Minnesota, Southeast, Southwest and West.

AICP and AICE to merge January 1

The AICP and AICE are celebrating the New Year in a very special way — they are merging into one organization. These two associations represent companies that produce and finish the majority of advertising and marketing content in the moving image. Post merger, AICP and AICE will function as a single association under the AICP brand. They will promote and advocate for independent production and post companies when it comes to producing brand communications for advertising agencies, advertisers and media companies.

The merger comes after months of careful deliberations on the part of each association’s respective boards and final votes of approval by their memberships. Under the newly merged association’s structure, executive director of AICE Rachelle Madden will assume the title of VP, post production and digital production affairs of AICP. She will report to president/CEO of AICP Matt Miller. Madden is now tasked with taking the lead on AICP’s post production offerings, including position papers, best practices, roundtables, town halls and other educational programs. She will also lead a post production council, which is being formed to advise the AICP National Board on post matters.

Former AICE members will be eligible to join the General Member Production companies of AICP, with access to all benefits starting in 2018. These include: Participation in the Producers’ Health Benefits Plan (PHBP); the AICP Legal Initiative (which provides legal advice on contracts with agencies and advertisers); and access to position papers, guidelines and other tools as they relate to business affairs and employment issues. Other member benefits include access to attend meetings, roundtables, town halls and seminars, as well as receiving the AICP newsletter, member discounts on services and a listing in the AICP membership directory on the AICP website.

All AICP offerings — including its AICP Week Base Camp for thought leadership — will reflect the expanded membership to include topics and issues pertaining to post production. Previously created AICE documents, position papers and forms will now live on aicp.com.

The AICP was founded in 1972 to protect the interests of independent commercial producers, crafting guidelines and best practice in an effort to help its members run their businesses more effectively. Through its AICP Awards, the organization celebrates creativity and craft in marketing communications.

AICE was founded in 1998 when three independent groups representing editing companies in Chicago, Los Angeles and New York formed a national association to discuss issues and undertake initiatives affecting post production on a broader scale. In addition to editing, the full range of post production disciplines, including color correction, visual effects, audio mixing and music and sound design are represented.

From AICP’s perspective, says Miller, merging the two organizations has benefits for members of both groups. “As we grow more closely allied, it makes more sense than ever for the organizations to have a unified voice in the industry,” he notes. He points out that there are numerous companies that are members of both organizations, reflecting the blurring of the lines between production and post that’s been occurring as media platforms, technologies and client needs have changed.

For Madden, AICE’s members will be joining an organization that provides them with a firm footing in terms of resources, programs, benefits and initiatives. “There are many reasons why we moved forward on this merger, and most of them involve amplifying the voice of the post production industry by combining our interests and advocacy with those of AICP members. We now become part of a much larger group, which gives us a strength in numbers we didn’t have before while adding critical post production perspectives to key discussions about business practices and industry trends.”

Main Image: Matt Miller and Rachelle Madden

AICP’s 3rd annual food drive gets underway in LA

The AICP West Board is hosting its third annual #AICPgives, a food and goods drive to benefit local non-profit organization Gobble Gobble Give, which has served thousands of needy families and individuals over the last 15 years.

This year, the AICP has again partnered with Quixote Studios and has a new partner with the AICE, banding together to encourage all industry partners and affiliates to collect donations starting November 3 in anticipation of Gobble Gobble Give’s Thanksgiving Day distribution. Companies are asked to sign up here, where they can also find out additional drop off info.

Items may include canned goods, boxed food (that can be consumed without cooking), new or used clothing items in good condition (socks, sweaters, beanies and more). Collecting unopened bars of soap and shampoo bottles, toothbrush and toothpaste kits is a great way to distribute all of those hotel amenities we grab during shoots and business travel.

Donations can be dropped off at Apache in Santa Monica; Prettybird in Culver City; Quixote in Hollywood, West Hollywood and Griffith Park; and Spotwelders in Venice.