Tag Archives: AICE

AICP and AICE to merge January 1

The AICP and AICE are celebrating the New Year in a very special way — they are merging into one organization. These two associations represent companies that produce and finish the majority of advertising and marketing content in the moving image. Post merger, AICP and AICE will function as a single association under the AICP brand. They will promote and advocate for independent production and post companies when it comes to producing brand communications for advertising agencies, advertisers and media companies.

The merger comes after months of careful deliberations on the part of each association’s respective boards and final votes of approval by their memberships. Under the newly merged association’s structure, executive director of AICE Rachelle Madden will assume the title of VP, post production and digital production affairs of AICP. She will report to president/CEO of AICP Matt Miller. Madden is now tasked with taking the lead on AICP’s post production offerings, including position papers, best practices, roundtables, town halls and other educational programs. She will also lead a post production council, which is being formed to advise the AICP National Board on post matters.

Former AICE members will be eligible to join the General Member Production companies of AICP, with access to all benefits starting in 2018. These include: Participation in the Producers’ Health Benefits Plan (PHBP); the AICP Legal Initiative (which provides legal advice on contracts with agencies and advertisers); and access to position papers, guidelines and other tools as they relate to business affairs and employment issues. Other member benefits include access to attend meetings, roundtables, town halls and seminars, as well as receiving the AICP newsletter, member discounts on services and a listing in the AICP membership directory on the AICP website.

All AICP offerings — including its AICP Week Base Camp for thought leadership — will reflect the expanded membership to include topics and issues pertaining to post production. Previously created AICE documents, position papers and forms will now live on aicp.com.

The AICP was founded in 1972 to protect the interests of independent commercial producers, crafting guidelines and best practice in an effort to help its members run their businesses more effectively. Through its AICP Awards, the organization celebrates creativity and craft in marketing communications.

AICE was founded in 1998 when three independent groups representing editing companies in Chicago, Los Angeles and New York formed a national association to discuss issues and undertake initiatives affecting post production on a broader scale. In addition to editing, the full range of post production disciplines, including color correction, visual effects, audio mixing and music and sound design are represented.

From AICP’s perspective, says Miller, merging the two organizations has benefits for members of both groups. “As we grow more closely allied, it makes more sense than ever for the organizations to have a unified voice in the industry,” he notes. He points out that there are numerous companies that are members of both organizations, reflecting the blurring of the lines between production and post that’s been occurring as media platforms, technologies and client needs have changed.

For Madden, AICE’s members will be joining an organization that provides them with a firm footing in terms of resources, programs, benefits and initiatives. “There are many reasons why we moved forward on this merger, and most of them involve amplifying the voice of the post production industry by combining our interests and advocacy with those of AICP members. We now become part of a much larger group, which gives us a strength in numbers we didn’t have before while adding critical post production perspectives to key discussions about business practices and industry trends.”

Main Image: Matt Miller and Rachelle Madden

AICE to induct John Palestrini posthumously into its Hall of Fame

New York — The AICE will be inducting the late John Palestrini into its Hall of Fame at the upcoming AICE Awards. Palestrini, who passed away last June at the age of 66, a well-respected creative editor, an entrepreneur and businessman, a passionate advocate for his industry and an early and active participant in the growth of AICE.

The event will take place on May 15th awards gala at Guastavino’s in New York.

Palestrini began his career as a one-man shop, The Palestrini Film Editing Co. after Ethel Rubinstein (former head of production at Geer Dubois and executive producer at RSA USA) joined him in 1992. They set out to transform PFE into the Lively Group, integrated post production companies and home to the creative editorial shop BlueRock, the design and VFX studio Spontaneous, the fashion, beauty and luxury boutique Scarlett and other post support brands.

During this time Palestrini also maintained a deep association with AICE, one that spanned over two decades. He served as a board member of the New York Chapter and then as its president before being elected national president of the association. He later served on its International Board.

“There was little discussion as to whom we’d be inducting into our Hall of Fame this year,” says Dee Tagert, managing director and partner at jumP Editorial and president of the AICE New York Chapter, which is hosting the 2014 AICE Awards ceremony. “Given the enormous impact John had on our industry and our organization, honoring his legacy was the obvious thing for us to do.”

“Here was the thing about John — he was success-driven and not ego-driven,” says Rubinstein, now Lively Group owner/CEO. “He spoke the same way to the employee in the mail room as he did to the most senior editor or agency creative. He was equally available to everyone, and it was because of this that so many sought his counsel and counted themselves not only as his colleagues but as his friends.”

A Brooklyn native, Palestrini got into the post production industry almost by chance — while working as a messenger he delivered a package to a film editing company and was instantly captivated by the environment.

Working his way up the ranks as an assistant to a full-time editor, he launched his first company, the Palestrini Film Company, in 1977, cutting TV spots on film using Steenbecks and Movieolas.  Over the years he would become known for his editorial work in the highly competitive fashion and beauty category, cutting the now-legendary “Who Wears Short Shorts” spot for Nair back in the 1980s.

Another famous Palestrini spot was for Purina Cat Chow, in which he employed his editorial skills to get cats to appear to dance a cha-cha in the days before VFX tools made talking and dancing animals a staple of commercials.