Tag Archives: advertising

Editing vets launch TwoPoint0 ‘collective’ in NYC

Industry vets Wendy Rosen and Anthony Marinelli have launched editorial house TwoPoint0 in New York City, based on what they call an “innovative, new business model” — a creative collective featuring the talents of the two founding partners as well as such seasoned editors as Bruce Ashley, Charlie Cusumano, Jane Keller, Nick Lofting, John Marinis, Keith Olwell and Jon Rosen.

According to partner/executive producer/editor Rosen, TwoPoint0, “is an answer to the constantly shifting advertising/post landscape where more highly experienced, creative individuals prefer to be in the freelance world, yet still desire administrative, production and promotional support.”

“We take the post production model a step beyond the previous four-walling concept,” adds Marinelli. “We provide a seasoned executive producer with Wendy, who is also an editor, so she really understands what the needs of an editor are on any given project. Wendy actively represents editors in the collective, assessing upcoming jobs in the marketplace and determining a complementary editor for a particular project or client.

Rosen and Marinelli’s mission is to create more opportunities for freelance editors while offering greater flexibility to clients by customizing each project to their needs, from conception to completion, with an eye towards comfort and convenience in the process.

Barbara Michelson, head of broadcast production at agency DeVito/Verdi, is currently in the middle of a TwoPoint0 project for Bernie & Phyl’s. It’s being edited by Marinelli, who is also working with agency creatives Rob Slosberg and Matt Songer on the new campaign. “They really understand the demands that we at the agency are under and they deliver every time,” she says.

Michelson likes the new model offered by TwoPoint0. “It provides us a great deal of flexibility about where we can work and when.”

TwoPoint0 editor Bruce Ashley believes in the collective model. “[For the client], you have a small stable of editors to choose from for your projects, whether that talent is working in comedy, beauty, dialog, etc. You also have all the client services that you require. For the editor, we have the full support that we need to complete a project, with a solid assistant and an executive producer like Wendy with so many years of experience. It’s a very appealing model.”

Aardman to buy majority share of NYC’s Nathan Love

London-based Aardman will acquire a majority share in New York City-based animation studio Nathan Love. The new company, to be re-branded Aardman Nathan Love, signals the animation powerhouse’s first permanent production facility outside the UK and further establishes its commitment to the advertising business.

Nathan Love, which was founded by Joe Burrascano in 2007, produces advertising for a number of high-profile clients and brands including Kellogg’s, Kraft, Pepsi, NBC Universal and Nickelodeon.

“Teaming up with an existing company gives us the opportunity to hit the ground running and a solid base from which to grow,” explained David Sproxton, co-founder/executive chairman of Aardman. “This venture is not about sending work back to the UK. It’s about building a new business in New York for American agencies, and we feel we can do this more effectively by being there.”

“The partnership feels very natural, our values and philosophy are closely aligned, and the potential for what we can do together is incredibly inspiring,” said Burrascano. “We hope agencies and clients will feel the same way, and that in working with us they will have access to a unique wealth of talent and storytelling experience.”

Photo caption: L-R: Peter Lord, Joe Burrascano and David Sproxton.

Deluxe hires producer Joanna Woods for Beast, CO3, Method in Chicago

Deluxe Creative Services has brought on producer Joanna Woods, who will oversee projects in Chicago for co-located sister companies Beast, Company 3 and Method Studios.

Woods (pictured above) has worked on TV, radio, video and web content for brands including Allstate, Walmart, Coors Light, Sprint, KFC and more. She comes to the team from Music Dealers, where she worked closely with agency and post house producers, as well as in-house engineers. She has also held production roles at Another Country studios and Chicago Recording Company.

“It’s rare in Chicago for one facility to have centralized production encompassing editorial, finishing, color and graphics all under one roof. Beast, Company 3 and Method all have great standing in our community in terms of both caliber of work and client relations,” says Woods.

In other employee news, Kendall Fash (pictured right), who was previously in the producer role, has been named national director of marketing for Beast. She will remain based in Chicago.

Fash has been with Beast’s Chicago office for five years, most recently in the role of senior producer across Beast, Company 3 and Method. In her new position she will oversee marketing initiatives for all seven Beast facilities across the US. Fash has shepherded many projects through the Chicago office, working with brands such as Nike, McDonald’s, Michelob Ultra and Yelp, and top ad agencies in both the local market and nationwide.

Behind the Title: Sonic Union’s Steve Rosen

NAME: Steve Rosen

COMPANY: Sonic Union (@sonicunion)

CAN YOU DESCRIBE YOUR COMPANY?
Sonic Union is deeply experienced in audio post and we are proud of our extremely good-looking team of 20 in New York City.

WHAT’S YOUR JOB TITLE? Partner/Mixer

WHAT DOES THAT ENTAIL?
The mixer part of my title is what made the partner part of my title a possibility. I’ve been involved in the New York advertising audio post business for 30 years, and consider myself very lucky to be doing something that I really enjoy every day.

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Quick Chat: Cutters Tokyo MD/editor Ryan McGuire

By Randi Altman

Ryan McGuire, who had stints at both Cutters’ Chicago and Los Angeles offices, opened Cutters Tokyo in 2012, taking on a new market and a new culture. But two things he knew for certain: he wanted to edit, and he wanted his staff to operate under one standard principle — if you are not having fun, you’re not doing good work.

That mantra seems to be working. The studio is thriving, and McGuire is doing some of the best work of his life, bringing home multiple Cannes Lions, a pair of trophies from the Spikes Advertising Festival, a Hugo, a TED Ads Worth Spreading award, and the Craft Award for editing at the 53rd ACC Awards in Japan.

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Quick Chat: MPC New York’s color grading team

By Randi Altman

Three years ago, London-based MPC grew its footprint even further — they also have offices in LA, Vancouver, Bangalore, Montreal, Amsterdam and Mexico City — opening its doors in New York City and focusing on the advertising community. Since then they have been adding talent as their needs grew.

The most recent addition is executive producer of color grading Adina Birnbaum, who comes to the VFX and color house with a resume that includes time at some big-name agencies, including BBDO, EnergyBBDO, Mullen and Havas. She was most recently at Pure Growth, as managing partner.

Birnbaum oversees all aspects of color grading, working with colorists James Tillett (who Continue reading