Adobe has acquired Allegorithmic, makers of Substance, the industry standard for 3D textures and material creation in game and post production. By combining Allegorithmic’s Substance 3D design tools with Creative Cloud’s imaging, video and motion graphics tools, Adobe will empower video game creators, VFX artists working in film and television, designers and marketers to deliver the next generation of immersive experiences.
As brands look to compete and differentiate themselves, compelling, interactive experiences enabled by 3D content, VR and AR will become more critical to their future success. 3D content is already transforming traditional workflows into fully immersive and digital ones that save time, reduce cost and open new creative horizons. With the acquisition of Allegorithmic, Adobe has added expanded 3D and immersive workflows to Creative Cloud and provides Adobe’s users a new set of tools for 3D projects.
“We are seeing an increasing appetite from customers to leverage 3D technology across media, entertainment, retail and marketing to design and deliver fully immersive experiences,” says Scott Belsky, chief product officer/executive VP, Creative Cloud, Adobe. “Substance products are a natural complement to existing Creative Cloud apps that are used in the creation of immersive content, including Photoshop, Dimension, After Effects and Project Aero.”
Allegorithmic has users working across the gaming, film and television, automotive, design and advertising industries, including brands like Electronic Arts, Ubisoft, BMW, Ikea, Louis Vuitton and Foster + Partners. Allegorithmic is used on AAA gaming franchises, including Call of Duty, Assassin’s Creed and Forza, and was used in the making of movies, including Blade Runner 2049, Pacific Rim Uprising and Tomb Raider.
Allegorithmic tools are already offered as a subscription service to individuals and enterprise customers, and in the future Adobe will focus on expanding the availability of the Allegorithmic tools via subscription. Later this year, Adobe will announce an update on new offerings that will bring the full power of Allegorithmic technology and Adobe Creative Cloud together.