Film and commercial director Danielle Katvan has joined the roster at Brooklyn-based production company 1stAveMachine. Her work includes the Clio-winning spot for Vogue and Free People, as well as commercials for The Venetian Resort Las Vegas and Service Now’s The Future of Work. Her short film, The Foster Portfolio, premiered at the 2017 Tribeca Film Festival.
Katvan grew up in her parents photography studio in New York City, so she was exposed to the art of storytelling from a young age. She began by taking 35mm photographs, developing the film in their home’s darkroom. This fascination evolved into an interest in moving images, and she bought her first video camera at age 12.
Katvan’s style includes adding offbeat humor into highly stylized, cinematic worlds. “It’s like our world, but with the volume turned up a bit,” she explains. “The beauty of filmmaking is that you can escape to another place but still feel emotionally connected to what you’re watching – and good performances are such a huge part of making that connection.”
“We have been big fans of Danielle’s work for some time. Her eye for authentic performances and beautiful cinematography, set against thoughtful art direction, have made for some incredibly compelling films,” says Sam Penfield, a partner at 1stAveMachine.