During Cine Gear recently, Sim announced a 30-year sponsorship with the American Society of Cinematographers (ASC). Sim offers end-to-end solutions for creatives in film and television, and the ASC is a nonprofit focusing on the art of cinematography. As part of the relationship, the ASC Clubhouse courtyard will now be renamed Sim Plaza.
Sim and the ASC have worked together frequently on events that educate industry professionals on current technology and its application to their evolving craft. As part of this sponsorship, Sim will expand its involvement with the ASC Master Classes, SimLabs, and conferences and seminars in Hollywood and beyond.
During an official ceremony, a commemorative plaque was unveiled and embedded into the walkway of what is now Sim Plaza in Hollywood. Sim will also host a celebration of the ASC’s 100th anniversary in 2019 at Sim’s Hollywood location.
What else does this partnership entail?
• The two organizations will work together closely over the next 30 years on educational events for the cinematography community. Sim’s sponsorship will help fund society programs and events to educate industry professionals (both practicing and aspiring) on current technology and its application to the evolving craft.
• The ASC Master Class program, SimLabs and other conferences and seminars will continue on over these 30 years with Sim increasing its involvement. Sim is not telling the ASC what kind of initiatives they should be doing, but is rather lending a helping hand to drive visual storytelling forward. For example, they have already hosted ASC Master Class sessions in Toronto and Hollywood, sponsored the annual ASC BBQ for the last couple of years, and founder Rob Sim himself is an ASC associate member.
How will the partnership will increase programming and resources to support the film and television community for the long term?
• It has a large focus on three things: financial resources, programming assistance and facility support.
• It will provide access and training with world-class technology in film and television.
• It will offer training directly from industry leaders in Hollywood and beyond
• It will develop new programs for people who can’t attend ASC Master Class sessions, such as an online experience, which is something ASC and Sim are working on together.
• It will expand SimLabs beyond Hollywood —with the potential to bring it to Vancouver, Atlanta, New York and Toronto with the goal of creating new avenues for people who are associated with the ASC and who know they can call on Sim.
• It will bring volunteers. Sim has many volunteers on ASC committees, including the Motion Imaging Technology Council and its Lens committee.
Main Image: L-R: Sim President/CEO James Haggarty, Sim founder and ASC associate member Rob Sim,ASC events coordinator Patty Armacost and ASC president Kees van Oostrum.