New York — Client requests and an uptick in work being done in New York City, thanks to an aggressive post-production tax incentive, have spurred Santa Monica-based Shade VFX to open its second location, this one in the Big Apple.
In addition, Shade executive producer David Van Dyke, who has been with the company since its inception five years ago, has been promoted to VP. He will remain in LA and continue to report directly to Bryan Godwin, Shade’s founder, owner and visual effects supervisor.
“We’ve been researching expanding to an incentivized area, and New York was a no-brainer for us,” states Godwin, who will now be spending time on both coasts. “Having grown up in New York as well as having been an executive in two post production firms there, I have great ties to the artist community in NYC — and, of course, great artists is what makes a great VFX firm. The particular rules for the New York incentive are very favorable for visual effects and not tied to physical production like most other states.”
Says Van Dyke, “We’ve kept our team very nimble so we can quickly respond and adapt to the various challenges that come our way, and New York will continue that mission of giving clients the attention they deserve.”
Shade VFX operates as a boutique studio but offers an infrastructure, pipeline and technology expected from larger studios.
Shade’s New York office is located at 475 Park Avenue South. A medium-sized staff will be built up over the coming months. The New York location is currently in production on a D.J. Caruso project. Shade previously worked with Caruso on I Am Number Four.
On the television front, Shade’s Los Angeles office is the sole vendor for HBO and Playtone’s upcoming miniseries Olive Kitteridge. There is a possibility that some TD work on this might be done in New York.
For features, the LA studio is currently in production on work for Sony’s The Amazing Spider-Man 2. Recently completed feature projects include Jon Favreau’s Chef and Disney’s Million Dollar Arm.