By Randi Altman
Digital Arts audio post mixer/sound designer Rex Recker recently completed work on a 30-second Sunoco spot for Allen & Gerritsen/Boston and Cosmo Street Edit/NYC. In the commercial a man is seen pumping his own gas at a Sunoco station and checking his phone. You can hear birds chirping and traffic moving in the background when suddenly a robotic female voice comes from the pump itself, asking about what app he’s looking at.
He explains it’s the Sunoco mobile app and that he can pay for the gas directly from his phone, saving time while earning rewards. The voice takes on an offended tone since he will no longer need her help when paying for his gas. The spot ends with a voiceover about the new app.
To find out more about the process, we reached out to New York-based Recker, who recorded the VO and performed the mix and sound design.
How early did you get involved, and how did you work with the agency and the edit house?
I was contacted before the mix by producer Billy Near about the nature of the spot. Specifically, about the filtering of the music coming out of the speakers at the gas station. I was sent all the elements from the edit house before the actual mix, so I had a chance to basically do a premix before the agency showed up.
Can you talk about the sound design you provided?
The biggest hurdle was to settle on the sound texture of the woman coming out of the speaker of the gas pump. We tried about five different filtering profiles before settling on the one in the spot. I used McDSP FutzBox for the effect. The ambience was your basic run-of-the mill birds and distant highway sound effects from my SoundMiner server. I added some Foley sound effects of the man handling the gas pump too.
Any challenges on this spot?
Besides designing the sound processing on the music and the woman’s voice, the biggest hurdle was cleaning up the dialogue, which was very noisy and not matching from shot to shot. I used iZotope 6 to clean up the dialogue and also used the ambience match to create a seamless backround of the ambience. iZotope 6 is the biggest mix-saver in my audio toolbox. I love how it smoothed out the dialogue.