Hollywood-based post studio Cognition has hired Reid Burns as president of post production. In his new role, Burns is tasked with building relationships with studios, independent producers and filmmakers. His initial focus will be on growing the company’s digital intermediate finishing and color grading business.
Launched last fall, Cognition is nearing completion of a multi-million-dollar expansion of its creative campus in Hollywood that will include the addition of two 4K digital cinema finishing theaters, a scalable visual effects pipeline, creative office space and an emerging technologies research facility.
Burns began his career as a color timer and has nearly 100 films to his credit. He later managed laboratory operations at Deluxe. That was followed by tenures as director of global sales and technology at Consolidated Film Industries, SVP at Fotokem and COO at Reliance MediaWorks. His work at Reliance included oversight of 3D work for such titles as Avatar, Prometheus and Men in Black 3. He also founded the VFX and title post house The Image Resolution and served as CEO of the VFX/DI and boutique post house Ollin Studio in Mexico City. He joined Mexico City’s Labodigital in 2012 as SVP. Burns is an associate member of the American Cinematographers Society.
Commenting on Cognition’s adoption of SGO’s Mistika platform, he says, “We are ready for EDR (Extended Dynamic Range), planning ahead for HDR and using the ACES workflow on our current feature. We are also thrilled with Mistika’s robust stereo tools and look forward to projects that are a good fit in that arena.”
Among Burns’ first tasks will be to add to the facility’s DI staff. New hires are expected to include a senior DI producer, DI colorist and a business development specialist.