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Quick Chat: Element’s Matthew O’Rourke on Vivian partnership

Recently, Boston-based production and post company Element  launched Element Austin — a partnership with production studio Vivian. Element now represents a select directorial roster out of Austin.

We recently reached out to Element executive producer Matthew O’Rourke, who led the charge to get this partnership off the ground.

Can you talk a bit about your partnership with Vivian? How did that come about, and why was this important for Element to do?
I’ve had a relationship with Vivian’s co-owner, Buttons Pham, for almost 10 years. She was my go-to Texas-based resource while I was an executive producer at MMB working on Toyota. She is incredibly resourceful and a great human being. When I joined Element, she became a valued production service partner for our projects in the south (mostly based out of Texas and Atlanta). Our relationship with Vivian was always important to Element since it expands the production support we can offer for our directors and our clients.

Blue Cross Blue Shield

Expanding on that thought. What does Vivian offer that you guys don’t?
They let us have boots on the ground in Austin. They have a strong reputation there and deep resources to handle all levels of work.

How will this partnership work?
Buttons and her business partner Tim Hoppock have become additional executive producers for Element and lead the Element Austin office.

How does the Boston market differ from Austin?
Austin is a growing, vibrant market with tons of amazingly creative people and companies. Lots of production resources are coming in from Los Angeles, but are also developing locally.

Can you point to any recent jobs that resulted from this partnership?
Vivian has been a production services partner for several years, helping us with campaigns for Blue Cross Blue Shield, Subway and more. Since our launch a few weeks ago, we have entered into discussions with several agencies on upcoming work out of the Austin market.

What trends are you seeing overall for this part of the market?
Creative agencies are looking for reliable resources. Having a physical presence in Austin allows us to better support local clients, but also bring in projects from outside that market and produce efficient, quality work.


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