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Origins: The Creative Storage Conference

By Tom Coughlin

I was recently asked how the Creative Storage Conference came to be. So here I am to give you some background.

In 2006, the Storage Visions Conference that my colleagues and I had been organizing just before the CES show in January was in its fifth year. I had been doing more work on digital storage for professional media and entertainment, including a report on this important topic. In order to increase my connections and interaction with both media and entertainment professionals, and the digital storage and service companies that support them, it seems that a conference focusing on digital storage for media and entertainment would be in order.

That same year, my partner Ron Dennison and I participated in the MediaTech Conference in the LA area, working with Bryan Eckus, the director of the group at the time. In 2007, we held the first Creative Storage Conference in conjunction with the MediaTech Conference in Long Beach, California. It featured a dynamite line-up of storage companies and end users.

The conference has grown in size over the years, and we have had a stream of great companies showing their stuff, media and entertainment professional attendees and speakers, informative sessions and insightful keynote talks on numerous topics related to M&E digital storage.

The 2017 Creative Storage Conference
This year, the Creative Storage Conference is taking place on May 24 in Culver City. Attendees can learn more about the use of Flash memory in M&E as well as the growth in VR content in professional video, and how this will drive new digital storage demand and technologies to support the high data rates needed for captured content and cloud-based VR services. This is the 11th year of the conference and we look forward to having you join us.

We are planning for six sessions and four keynotes during the day and a possible reception in the evening on May 24.

Here is a list of the planned sessions:
• Impact of 4K/HDR/VR on Storage Requirements From Capture to Studio
• Collaboration in the Clouds: Storing and Delivering Content Where it is Needed
• Content on the Move: Delivering Storage Content When and Where it is Needed
• Preserving Digital Content — the Challenges, Needs and Options
• Accelerating Workflows: Solid State Storage in Media and Entertainment
• Independent Panel — Protecting the Life of Content

Don’t miss this opportunity to meet giants in the field of VR content capture and post production and meet the storage and service companies to help you make sure your next professional projects are a big success.

• Hear how major media equipment suppliers and entertainment industry customers use digital storage technology in all aspects of content creation and distribution.
• Find out the role that digital storage plays in new content distribution and marketing opportunities for a rapidly evolving market.
• See presentations on digital storage in digital acquisition and capture, nonlinear editing and special effects.
• Find out how to convert and preserve content digitally and protect it in long-term dependable archives.
• Learn about new ways to create and use content metadata, making it easier to find and use.
• Discover how to combine and leverage hard disk drives, flash memory, magnetic tape and optical storage technology with new opportunities in the digital media market.
• Be at the juncture of digital storage and the next generation of storage for the professional media market.

Online registration is open until May 23, 2017. As a media and entertainment professional you can register now with a $100 discount using this link:

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Thomas Coughlin, president of Coughlin Associates is a storage analyst and consultant with over 30 years in the data storage industry. He is active with SNIA, SMPTE, IEEE, and other professional organizations.


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