New York’s Offhollywood, the former post house turned camera equipment rental and production services boutique that focuses on emerging technologies, has entered the world of product development with three initial camera accessory products. HotLink, HotBox R/S and the HotTap will be on the Red Digital Cinema booth during the IBC show in Amsterdam.
“Since we started Offhollywood in 2003, we have been alpha/beta testers and early adopters, providing feedback and ideas to leading technology companies in the content creation space,” reports CEO Mark L. Pederson. “We believe that technology will continue to evolve and radically empower content creators, and we are excited to stay on the edge of that change and develop and produce new tools and accessories for digit cinema, television and interactive.
The HotLink is a third-party hardware tool that facilitates wifi control of Red’s DSMC Digital Cinema camera systems, leveraging the RedLink Command Protocol, an open development platform for camera control and metadata integration, announced by Red at NAB earlier this year.
The Hotbox R/S was designed for rental houses to solve power distribution and run/stop camera triggering issues when working with Red DSMC camera systems, Arri Alexa and Amira cameras, and Sony F5 and F55s.
The HotLink is a reinvented P-Tap power distribution splitter for powering camera accessories with the common, industry standard P-Tap power cables. The HotLink adds an internal resettable fuse and directional current protection on its 2-pin LEMO power input to protect the camera and attached accessories.
“First the lab moved to the set with the advent of on-set and near set dailies — and now the lab is moving into the camera and into your pocket,” explains Pederson. “Having full wifi control of the camera and metadata on a RAW digital cinema cameras with an iOS device is a powerful proposition. New applications such as FoolControl iOS are now setting the bar. Once you experience iris and lens control, exposure monitoring, slating and access of any and all settings on the camera from 50+ feet away — no wires — just the touch of your fingers on an iOS device you carry in your pocket — it’s pretty hard to not start working and thinking differently.”