NYC-based creative studio Nice Shoes has signed creative editor Marcos Castiel for his first US representation. With over two decades of experience as an editor, Castiel has worked with such clients as Coca-Cola, Adidas, Vodafone, ASICS, McDonald’s, Whole Foods, Nivea and Comcast.
Castiel’s work ranges from enigmatic athletic-driven spots — featuring Cristiano Ronaldo and Lionel Messi — to narrative spots for international brand campaigns. Castiel will be available via Nice Shoes’ headquarters in New York City as well as any of their satellite or remote locations throughout North America.
Castiel entered the filmmaking word with an eye towards directing, but quickly discovered the storytelling power of editing and made the switch. He began his career on the agency side, editing global campaigns at Publicis before moving to the production side where he spent a decade at top production and post houses. Looking to further broaden his creative output, he made the shift to freelance and continued editing top international campaigns.
“Nice Shoes’ vision as a holistic creative studio is very much aligned with my desire for creative diversity in my career,” says Castiel. “Being able to inform my approach with different styles and genres is what helps me continue to partner with clients to elevate their ideas and Nice Shoes truly stands behind that approach.”