AMD 2.1

Nice Shoes promotes Phil Choe to colorist

Nice Shoes has upped Phil Choe to full-time colorist after nine years with the company as an assistant and junior colorist.

Choe took a non-traditional route to a career in post production, attending Long Island’s Stony Brook University as a pre-med student before changing his focus and graduating in 2004 with a degree in fine arts. His first job out of school was with Nice Shoes, working and learning in the studio’s in-house training program.

“I had great artists and mentors like Chris Ryan and Lez Rudge. Our whole team has always been very generous, answering questions and sharing knowledge,” shares Choe. “I continue to learn from those guys every day, and I try to pass on that knowledge to our younger artists and assistants as well.”

Taking a sabbatical from Nice Shoes in 2010, Choe moved to South Korea, where he worked with Creative Image Company and Seoul Vision, gaining valuable experience collaborating with international advertising clients. He wanted to explore his heritage.

Choe’s return to New York was well timed as it coincided with an opening on the color team of Nice Shoes. Over the years, Choe collaborated on multiple documentary projects for Time and Vice, music videos for Kat DeLuna, Nicki Minaj and Beyoncé, and for clients such as Beats, Champion and Facebook. He has especially enjoyed the experience of working on longer form projects that have allowed him to explore and create beyond the boundaries of traditional 30-second advertising projects.

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