Frame.io, which seems to be releasing new features and tools almost monthly, has developed an iPhone app for video review and collaboration. The all-new iOS app gives editors, producers, artists and filmmakers the ability to share, review and collaborate on videos wherever they are.
Frame.io for iOS includes: time-based comments and video annotations so you can draw directly on video frames to accurately communicate your feedback; video transcoding in the cloud so you can upload any video format and not have to worry about playback compatibility; version control so you can see what your video looked like one version ago or 100 versions ago; Comment Replay, which loops a four-second range around any comment so you can get a sense of what it means in context; TouchScrub, allowing users to slide their finger over a thumbnail to preview; and Touch ID for added security.
“We spent eight months perfecting the Frame.io experience for iPhone”, says Frame.io CEO, Emery Wells. “The old way of working with email and 10 different file sharing and video review services just wasn’t cutting it. We first solved that problem on the web and now with Frame.io for iOS we’ve made the entire video review and collaboration experience accessible from anywhere.”
We reached out to Frame.io’s Emery Wells to find out more about the app. First we asked, why the eight-month timeframe for building the app?
“Doing an iOS app from scratch is a big undertaking. We wanted it to be 100 percent native. We didn’t choose to reuse any code, we didn’t rewrap the web application. This allowed us to take advantage of all the latest features available in iOS like Touch ID and 3D Touch,” he explains. “We completely redesigned three or four times before arriving at the final design. Simultaneously to designing, we started coding all the really essential parts of the app. The stuff we know we’ll need even if we go through another drastic design change. We kept working like this until we came up with two to three magic moments. When we impress ourselves then we know we’re ready to start thinking about shipping.
Wells believes the magic moments in this first release were these three key things:
1. Pull down collaborator animation. This is really custom UI/UX and animation.
2. TouchScrub with Peek and Pop support. “The first time we got TouchScrub working everyone was giddy,” he says. “There is something so satisfying about scrubbing your finger over a clip to get a quick preview. Peek and Pop support was icing on the cake.”
3. Comment Replay. This was an idea Wells came up with when they were working on their Premiere launch video. “Team members were leaving notes for me like, ‘Needs to come in on the beat.’ I’d be reading these notes on our yet-unreleased iPhone app and it would be really hard to experience that little moment where the note was left. I wanted to loop that little range a few times to a get a sense of what he meant and understand the comment in context. We came up with the idea of Comment Replay, which loops four seconds around any comment. It’s insanely useful.”
We also asked Wells if plans for a non-iOS mobile device was in his future. “We started with iOS probably because most of our team is iOS-centric. We all have iPhones and Macs. It’s not a religious decision. Android is great and hopefully at some point in the future we’ll see Frame.io on Android but our expertise and familiarity was more in line with iOS.”
Also available in French and German, the Frame.io iOS app can be downloaded now from the App Store. Check out their product video…