Brand New School, which specializes in animation, live-action spots and branded content, VFX, branding, digital projects and apps, has hired Nellie Chung as VP of strategy and business development.
Previously she was VP of client solutions at broadcast communications and digital production company Synaptic Digital. Chung was also part of the teams at Magnet Media, Vidicom, Nielsen and Encompass Media.
Brand New School recently created a philanthropic interactive installation for long-time Boston Marathon sponsor Poland Spring that included two video walls with motivating messages as well as an interactive fundraising effort. Other examples of their client offerings include an animated Times Square digital takeover for Oreo, and a commercial for Knob Creek.