Tool of North America has hired executive producer Nancy Hacohen as managing director of live action. In this position, Hacohen will oversee all aspects of Tool’s live action work and represent the company’s directorial talent. She will also work alongside Dustin Callif, managing partner of innovation, to manage Tool’s day-to-day operations, which range from live action to experiential, VR and AI.
Hacohen joins Tool from Moxie Pictures, where she served as executive producer for the past year. Prior to Moxie, she executive produced for Rock Paper Scissors Entertainment, Hungry Man and House of Usher on campaigns for Apple, Google, Mercedes and Nike.
Hacohen also previously worked with Tool, having served as EP on several projects for the company including the Emmy-nominated Fans of Love for the Ad Council’s Love Has No Labels campaign and the female-empowerment It Was You campaign for the Grammys.