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NAB: Adobe updating video apps in Creative Cloud

San Jose — Adobe is coming to NAB with updates for all of the video apps within its Creative Cloud. All are targeted at making workflows in television, commercials and films more seamless for pros.

In addition to the updates, during a preNAB press conference, the company shared a big win for its editing tool: Adobe’s Premiere Pro is being used by two-time Academy Award-winning editor Kirk Baxter, ACE. He is cutting David Fincher’s upcoming feature “Gone Girl” with Premiere Pro CC. His two Oscars? Both were one for work on previous Fincher films, The Social Network and The Girl With the Dragon Tattoo.

In addition to major updates to Adobe Premiere Pro CC and Adobe After Effects CC, Adobe is also showing new features for Adobe Anywhere, the company’s collaborative workflow platform which allows teams using Adobe video apps to work together as they access and manage centralized media and assets across a network.

PremiereProCC_LiveText-templatessmall

Live Text templates

Key updates for Premiere Pro include Live Text templates that let users edit text in After Effects CC compositions directly in Premiere Pro CC; Autosave to Creative Cloud for automated backup of projects; and a new masking and tracking feature that provides accurate masks that follow subjects and blur out faces and logos.

In addition, the new Master Clip effect in Premiere Pro and SpeedGrade changes the effects applied to original clips and ripples down through all instances of the clip.

Updates to After Effects CC include keying effects to provide better results with compressed footage. And Typekit integration with Premiere Pro CC and After Effects CC provides users with access to a growing library of fonts worth $30,000, that can be used on the desktop.

New features for Adobe Anywhere, include Hot Backup, which provides realtime back up of projects; Rough Cut Support to start editing rough cuts in Prelude CC and finish sequences in Premiere Pro CC; and After Effects CC media processing for direct integration between Anywhere and After Effects CC.

Main Photo Caption: Adobe’s Masking and Tracking capability in Premiere Pro CC.


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