By Barbie Leung
As an emerging cinematographer, I always wanted to attend an NAB show, and this year I had my chance. I found that no amount of research can prepare you for the sheer size of the show floor, not to mention the backrooms, panels and after-hours parties. As a camera operator as well as a cinematographer who is invested in the post production and exhibition end of the spectrum, I found it absolutely impossible to see everything I wanted to or catch up with all the colleagues and vendors I wanted to. This show is a massive and draining ride.
There was a lot of buzz in the ether about 5G technology. Fast and accurate, the consensus seems to be that 5G will be the tipping point in implementing a lot of the tech that’s been talked about for years but hasn’t quite taken off yet, including the feasibility of autonomous vehicles and 8K streaming stateside.
It’s hard to deny the arrival of 8K technology while staring at the detail and textures on an 80-inch Sharp 8K professional display. Every roof tile, every wave in the ocean is rendered in rich, stunning detail.
In response to the resolution race, on the image capture end of things, Arri had already announced and started taking orders for the Alexa Mini LF — its long-awaited entry into the large format game — in the week before NAB.
Predictably, at NAB we saw many lens manufacturers highlighting full-frame coverage. Canon introduced its Sumire Prime lenses, while Fujinon announced the Premista 28-100mm T2.9 full-format zoom.
Camera folks, including many ASC members, are embracing large format capture for sure, but some insist the appeal lies not so much in the increased resolution, but rather in the depth and overall image quality.
Meanwhile, back in 35mm sensor land, Panasonic continues its energetic push of the EVA1 camera. Aside from presentations at their booth emphasizing “cinematic” images from this compact 5.7K camera, they’ve done a subtle but not-to-subtle job of disseminating the EVA1 throughout the trade show floor. If you’re at the Atomos booth, you’ll find director/cinematographers like Elle Schneider presenting work shot with Atomos with the EVA1 balanced on a Ronin-S, and if you stop by Tiffen you’ll find an EVA1 being flown next to the Alexa Mini.
I found a ton of motion control at the show. From Shotover’s new compact B1 gyro stabilized camera system to the affable folks at Arizona-based Defy, who showed off their Dactylcam Pro, an addictively smooth-to-operate cable-suspension rig. The Bolt high-speed Cinebot had high-speed robotic arms complete with a spinning hologram.
All this new gimbal technology is an ever-evolving game changer. Steadicam inventor Garrett Brown was on hand at the Tiffen booth to show the new M2 sled, which has motors elegantly built into the base. He enthusiastically heralded that camera operators can go faster and more “dangerously” than ever. There was so much motion control that it vied for attention alongside all the talk of 5G, 8K and LED lighting.
Some veterans of the show have expressed that this year’s show felt “less exciting” than shows of the past eight to 10 years. There were fewer big product launch announcements, perhaps due to past years where companies have been unable to fulfill the rush of post-NAB orders for new products for 12 or even 18 months. Vendors have been more conservative with what to hype, more careful with what to promise.
For a new attendee like me, there was more than enough new tech to explore. Above all else, NAB is really about the people you meet. The tech will be new next year, but the relationships you start and build at NAB are meant to last a career.
Main Image: ARRI’s Alexa Mini LF.
Barbie Leung is a New York-based cinematographer and camera operator working in independent film and branded content. Her work has played Sundance, the Tribeca Film Festival and Outfest. You can follow her on Instagram at @barbieleungdp.