By Randi Altman
Technologist Michael Kammes is back with a new episode of 5 Things, which focuses on simplifying film, TV and media technology. The web series answers, according to Kammes, the “five burning tech questions” people might have about technologies and workflows in the media creation space. This episode tackles professional video editing software being used (or not used) in Hollywood.
Why is now the time to address this segment of the industry? “The market for NLEs is now more crowded than it has been in over 20 years,” explains Kammes. “Not since the dawn of modern NLEs have there been this many questions over what tools should be used. In addition, the massive price drop of NLEs, coupled with the pricing shift (monthly/yearly, as opposed to outright) has created more confusion in the market.”
In his video, Kammes focuses on Avid Media Composer, Adobe Premiere, Apple Final Cut Pro, Lightworks, Blackmagic Resolve and others.
Considering its history and use on some major motion pictures, (such as The Wolf of Wall Street), why hasn’t Lightworks made more strides in the Hollywood community? “I think Lightworks has had massive product development and marketing issues,” shares Kammes. “I rarely see the product pushed online, at user groups or in forums. EditShare, the parent company of LightWorks, also deals heavily in storage, so one can only assume the marketing dollars are being spent on larger ticket items like professional and enterprise storage over a desktop application.”
What about Resolve, considering its updated NLE tools and the acquisition of audio company Fairlight? Should we expect to see more Resolve being used as a traditional NLE? “I think in Hollywood, adoption will be very, very slow for creative editorial, and unless something drastic happens to Avid and Adobe, Resolve will remain in the minority. For dailies, transcodes or grading, I can see it only getting bigger, but I don’t see larger facilities adopting Resolve for creative editorial. Outside of Hollywood, I see it gaining more traction. Those outlets have more flexibility to pivot and try different tools without the locked-in TV and feature film machine in Hollywood.”
Check it out: