Behind the Title….
This artist, who started his own studio, needs a deep toolbox of skills to keep it all running smoothly.
NAME: Joe Burrascano (@MrNathanLove)
COMPANY: Nathan Love (www.nathanlove.com)
CAN YOU DESCRIBE YOUR COMPANY?
Nathan Love’s focus is telling great stories through animation.
WHAT’S YOUR JOB TITLE?
Founder and Creative Director
WHAT DOES THAT ENTAIL?
My job is to ensure the overall quality of everything we produce. That all starts by surrounding myself with amazingly creative and capable artists, animators and producers. From there, we review every creative brief that comes in the door, speak with the clients and/or agency to understand their goals, and then as a team, find the right approach to bring their story to life.
Sometimes that means I direct the piece myself, other times they’re handed off to other, extremely talented directors at the studio with their own range of skill-sets and aesthetics. In any case, I’m always involved to ensure our clients are happy, and our directors have every resource they need to make the project all that it can be.
WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Haha. Well, the Creative Director title is more direct, but being an owner means I wear a lot of hats. I still sign every check that goes out the door, and still recruit and develop a lot of the talent we bring in. I do a lot of speaking engagements and agency presentations to help get our name and our work out there.
I also repair air conditioners, TVs, and sometimes feelings (LOL). Being a small company owner is a big responsibility, but it also provides great rewards. To see a dream grow into something real, and then share that dream with people that are both close to me, and all around the world is an amazing feeling.
WHAT’S YOUR FAVORITE PART OF THE JOB?
Favorite part of the job is definitely the creative process. It’s ALL about the process. That’s the time that a simple idea, when combined with different perspectives and talents, becomes something more than an idea – it becomes a living, breathing, believable reality. At it’s best, a completed project has the ability to captivate and transport an audience – delivering a clear message while entertaining at the same time. Beyond that, there are always a lot of high-fives when we win a new project, and usually – if we’re still standing – when we deliver it too.
WHAT’S YOUR LEAST FAVORITE?
Hmmmm. Least favorite. At times, that could include the work involved in winning a new project. On one hand, it can be the most exciting – developing a concept from scratch, collaborating as a team to bring it to life, and in a very short amount of time, seeing it all come together. Of course, if that were all it took to win a job, we would be retired by now. There are so many factors at play, that not always the best creative wins the job. So yeah – that can certainly be a draining process, but if you win and get the job, it can be pretty sweet.
WHAT IS YOUR FAVORITE TIME OF THE DAY?
First thing in the morning – I love coming in fresh, blazing through emails, planning the attack, and the spending some time near the coffee machine with whoever is still trying to wake up. I find the mornings usually set the tone for the rest of the day. End of day is great too – after overcoming the post-lunch slump, getting past coffee hour, there’s a good two or three hours that I get into the zone, and all those creative tasks and ideas floating around during the day finally seem to settle into place.
IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Ha! If I didn’t have this job, (which includes working for myself) I’d probably be doing the same thing for someone else. I’d love to be at a big studio like Disney or Pixar, where the level of talent is insane – but being independent and being free to tell different kinds of stories is something I’ve always strived to preserve. If I wasn’t in this industry, I’d most likely go back to one of my old jobs – being a cabana boy, working in a vineyard, or building signs – anything where I’d get to enjoy the great outdoors, meet interesting people, and find ways to be creative outside of work.
CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
Well, the biggest project I’ve been working on is the new Froot Loops commercial campaign. Getting to direct such a memorable and beloved icon from my childhood, and bringing him into the 21st century is a dream come true. Beyond that we’ve continued to expand our capabilities, recently completing a traditionally animated commercial campaign for Perdue chicken, working for the National Geographic channel, the TOMY toy company, Starter, Nickelodeon, and several other top-secret projects we’ll get top talk about soon.
NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
Internet, iPhone, my car.