OWC 12.4

Meet Picturemill Creative Director William Lebeda

NAME: William Lebeda

COMPANY: Picturemill (@picturemill)

CAN YOU DESCRIBE YOUR COMPANY?
A motion design studio in the heart of Hollywood.

WHAT’S YOUR JOB TITLE?
Creative Director.

WHAT DOES THAT ENTAIL?
Meeting clients, brainstorming ideas, reviewing design, directing shoots, planning ahead,writing copy, sending email, designing boards, presenting concept, leading the charge, fighting the good fight.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
There’s a shocking amount of email.

WHAT’S YOUR FAVORITE PART OF THE JOB?
I love when I am caught off guard by the unexpected. When I am surprised by something… whether is an idea for a design, a delightful animation, or a call from a long-lost client.

WHAT’S YOUR LEAST FAVORITE?
The business-y parts. It would be great if we could just make beautiful cool awesome stuff and not worry about the economics.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
I like the mornings, after I drop the kids at school and before I head into the studio. Sometimes I take a walk, sometimes I read. A quiet time to just be…

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
The same job at a different studio. Ha!

WHY DID YOU CHOOSE THIS PROFESSION? HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I was lucky. I knew early, before high school, that I wanted to be a graphic designer. After graduate school I met some people doing early motion graphics, and that was it. Love at first sight. I was hooked. Still am.

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CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
We just completed the NFL copyright animation for their telecasts; The titles and graphics for Anchorman 2; a type-driven Barbie lyric video; titles for Jason Bateman’s directing debut Bad Words; and a bunch of other top-secret stuff coming soon to screens big and small. A recent project was collaborating with ABC to create the signature show open for Jimmy Kimmel Live! in Austin — check out the work here: http://vimeo.com/89049958.

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NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
My phone, car, and ukulele.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
I do like a good tumblr.


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