NAME: Marty Bohunicky
COMPANY: Albany, NY’s Working Pictures, @WorkingPictures
CAN YOU DESCRIBE YOUR COMPANY?
We are a full service video production and post company. We have five full-time employees and use a large number of freelance personnel working in a John Storyk-designed facility.
Our work is primarily TV spots and corporate video. We own the building we are in.
WHAT’S YOUR JOB TITLE?
President is my official title. I founded the company in 1997. I am the director for all of our productions, and I have been working in this business for 30 years.
WHAT DOES ALL OF THAT ENTAIL?
Being president of a small company entails lots of duties: Determining strategic direction of the company, managing employees, analyzing finances and cash flows, looking for growth opportunities and determining ROI on capital expenditures. Also keeping in tune with technological advances in this field, which has lightning quick change. Figuring out which tech trends are fads, and which are the new standards.
And then of course, there’s the other half of being president of a small company: the “changing light bulbs” part. They’re all part of the responsibility.
WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
It’s the mix of creative and the business side. It’s the need to be equally versed in both analyzing the company balance sheet, and analyzing video compression codecs. The techno geek side of me wants all the latest video toys, and the business side needs to determine which toys will provide the best return for our company goals.
WHAT HAVE YOU LEARNED OVER THE YEARS ABOUT RUNNING A BUSINESS?
That you don’t have companies as clients… you have people as clients. You maintain relationships with individuals you work with. Those are the loyalties you strive for. Sometimes people (clients) change jobs and they bring their loyalties with them, so that might give you a new relationship with a different company.
A LOT OF IT MUST BE ABOUT TRYING TO KEEP EMPLOYEES AND CLIENTS HAPPY. HOW DO YOU BALANCE THAT?
I try to treat people fairly, both clients and employees. We have five full-time people, and each employee has been working with us for over a decade. I find it’s important to lead by example. I have a general philosophy on how a client should be treated, and what the entire customer experience should be. I make that philosophy clear to all of our employees, and I give the employees freedom to do what they do without getting in the way. Most of the time…
WHAT’S YOUR FAVORITE PART OF THE JOB?
The collaboration we have internally as a team. When we are in the middle of a production and we are creating and brainstorming, there is an adrenaline rush that happens. I love to direct a video that gets enhanced by members of the team, and only becomes better, and then to watch the final outcome that is truly collaborated work – that is very rewarding.
WHAT’S YOUR LEAST FAVORITE?
That whole “light bulb-changing” part.
WHAT IS YOUR FAVORITE TIME OF THE DAY?
Every morning we have quick staff meetings to talk about goals for the day. It’s also a time to share thoughts, tips and latest ideas. It gets everyone energized.
IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I’d be a chef. I like the creative aspect of food prep, as it appeals to both vision and taste. And I like to eat. But I am happiest in video production.
CAN YOU NAME SOME RECENT CLIENTS?
Verizon Wireless, SCA Americas, Make-a-Wish Foundation, MVP Health Care. We work with many hospitals, universities and financial institutions.
NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
1. My iPad
2. (Warning! geek alert) My Samsung Gear watch. The ability to check emails on your watch without taking your phone out of your pocket is great. And you can talk on the phone through a speaker on your wrist. Dick Tracy-style.
3. A corkscrew – I make about 300 bottles of my own wine a year.