NAME: Walter Silverberg, Jr.
CAN YOU DESCRIBE YOUR COMPANY?
We are a full-service video production company. We are highly experienced in live production with single and multi-camera production and producing broadcast-style packages. We post most of what we shoot in-house. We work in Final Cut 7 for editing and After Effects for finishing. In AE we do color correction, graphics, keying, effects, compositing, animation and text. Occasionally we use Cinema 4D for 3D work.
WHAT’S YOUR JOB TITLE?
President and Chief Marketing Officer.
WHAT DOES THAT ENTAIL?
I am very hands-on in the overall management of the company — from finding and interfacing with clients to giving overall direction to projects. I give general oversight to all areas of thebusiness including, finance, marketing, engineering, purchasing, staffing, and production management.
WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Making sure the office has “creature comforts” —paper in the restrooms, water in the refrigerator, coffee in the coffee bar and candy in the conference room’s candy bowl.
WHAT HAVE YOU LEARNED OVER THE YEARS ABOUT RUNNING A BUSINESS?
When I was in business school I once read “at best, business is risky.” I have found that to be true. I am constantly weighing risk.
HOW DO YOU BALANCE KEEPING CLIENTS AND EMPLOYEES HAPPY?
Balancing employee and client happiness is very real! I find that when I’m working with an employee on a project most of my comments are about protecting the client’s interests. But when I’m talking to a client I’m busy trying not to unfairly overload my staff.
WHAT’S YOUR FAVORITE PART OF THE JOB?
Doing live production. I feel like this is when I get to play with toys for a living.
WHAT’S YOUR LEAST FAVORITE?
Dealing with finances.
WHAT IS YOUR FAVORITE TIME OF THE DAY?
IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I would be doing something that involves technology. I LOVE technology!
CAN YOU NAME SOME RECENT CLIENTS?
AT&T, Jet Magazine and T.D. Jakes Ministries.
CAN YOU NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT?
My iPhone, laptop and the Internet.