OWC 12.4

NAB 2019: Maxon acquires Redshift Rendering Technologies

Maxon, makers of Cinema 4D, has purchased Redshift Rendering Technologies, developers of the Redshift rendering engine. Redshift is a flexible GPU-accelerated renderer targeting high-end production. Redshift offers an extensive suite of features that makes rendering complicated 3D projects faster. Redshift is available as a plugin for Maxon’s Cinema 4D and other industry-standard 3D applications.

“Rendering can be the most time-consuming and demanding aspect of 3D content creation,” said David McGavran, CEO of Maxon. “Redshift’s speed and efficiency combined with Cinema 4D’s responsive workflow make it a perfect match for our portfolio.”

“We’ve always admired Maxon and the Cinema 4D community, and are thrilled to be a part of it,” said Nicolas Burtnyk, co-founder/CEO, Redshift. “We are looking forward to working closely with Maxon, collaborating on seamless integration of Redshift into Cinema 4D and continuing to push the boundaries of what’s possible with production-ready GPU rendering.”

Redshift is used by post companies, including Technicolor, Digital Domain, Encore Hollywood and Blizzard. Redshift has been used for VFX and motion graphics on projects such as Black Panther, Aquaman, Captain Marvel, Rampage, American Gods, Gotham, The Expanse and more.


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