OWC 12.4

London’s Freefolk beefs up VFX team

Soho-based visual effects studio Freefolk, which has seen growth in its commercials and longform work, has grown its staff to meet this demand. As part of the uptick in work, Freefolk promoted Cheryl Payne from senior producer to head of commercial production. Additionally, Laura Rickets has joined as senior producer, and 2D artist Bradley Cocksedge has been added to the commercials VFX team.

Payne, who has been with Freefolk since the early days, has worked on some of the studio’s biggest commercials, including; Warburtons for Engine, Peloton for Dark Horses and Cadburys for VCCP.

Rickets comes to Freefolk with over 18 years of production experience working at some of the biggest VFX houses in London, including Framestore, The Mill and Smoke & Mirrors, as well as agency side for McCann. Since joining the team, Rickets has VFX-produced work on the I’m A Celebrity IDs, a set of seven technically challenging and CG-heavy spots for the new series of the show as well as ads for the Rugby World Cup and Who Wants to Be a Millionaire?.

Cocksedge is a recent graduate who joins from Framestore, where he was working as an intern on Fantastic Beasts: The Crimes of Grindelwald. While in school at the University of Hertfordshire, he interned at Freefolk and is happy to be back in a full-time position.

“We’ve had an exciting year and have worked on some really stand-out commercials, like TransPennine for Engine and the beautiful spot for The Guardian we completed with Uncommon, so we felt it was time to add to the Freefolk family,” says Fi Kilroe, Freefolk’s co-managing director/executive producer.

Main Image: (L-R) Cheryl Payne, Laura Rickets and Bradley Cocksedge


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