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Light Iron extends Live Play experience to the cloud with Live Play 3

Based on user feedback from its TV and feature clients, NYC- and LA-based Light Iron has launched Live Play 3, an iPad app designed to be what they describe as “an all-encompassing VTR and dailies review system.” The new Live Play 3, which Light Iron calls a reimagining of its existing Live Play (now called Live Play Classic), features an intuitive interface, metadata sorting and cloud distribution of dailies. Live Play Classic will remain for sale on the App Store.

According to Light Iron (@light_iron) CEO Michael Cioni, “The new app meets the need for a seamlessly integrated system for both on-set review and cloud distribution of colored and synced dailies. Live Play 3 is also designed to be a creative asset management platform, empowering customers to maintain a centralized resource of media during the entire production and post process.”

Live Play 3 - Filtersmaller

The design of Live Play 3 features fast navigation through a media pool of thumbnail frame grabs. Users can choose among automatically-tagged scenes and shoot days, quickly filtering thousands of clips to find specific media. An active tagging feature applies metadata tags to multiple clips at a time, enabling search by an unlimited number of fields including circle, camera, actor and location, as well as custom tags. You can watch a preview video here.

Live Play 3 also uses 256-bit TLS encryption, so released dailies and associated metadata are stored securely in a cloud-based hub that can be accessed by the production team, editorial, VFX and other creative collaborators.

Live Play 3 also enables realtime streaming of camera feeds from remote locations.

“The advent of digital technologies and workflows has caused the market to become very fragmented,” says Cioni. “Multiple vendors each supporting a specific component of the pipeline — without understanding their impact on others downstream — may lead to a breakdown in the workflow. With the addition of Live Play 3, Light Iron is positioned to offer the community a vertically integrated system for creating, managing and delivering creative assets from the set through final delivery. Our Outpost system for on-set dailies creation, the new Live Play 3 and our digital intermediate services work in tandem to enhance collaboration and ensure efficiency throughout the entire creative process.”

Pricing for Live Play 3 will be offered in tiers based on data usage and whether productions want just set review or set review and cloud dailies. It’s sold differently from the Live Play Classic in that it will be sold directly to a production or business. Once installed and configured for that client’s needs, they’ll authorize their own users who will download the app for free from the app store and use their authorized login to access.

A beta testing period begins this summer.


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