In a crowded conference room in Indian Wells, California, during the HPA Tech Retreat, HPA founding president Leon Silverman literally handed the baton to long-time board member Seth Hallen. The organization has also taken on a new name, the Hollywood Professional Association. More on that later.
Hallen, who joined the HPA board in 2007, is SVP of Global Creative Services at Sony DADC New Media Solutions. Silverman, who helped found the organization, will continue to serve on the board of directors in the newly created role of past president.
“It is a distinct honor to continue the important work that Leon has undertaken for this organization, and I am clearly dedicated to making the next phase of HPA a great one,” said Hallen. “Enabling our industry to evolve by fueling our community with ideas, opportunity and recognition remains our goal. I look forward to working with our incredibly talented and dedicated board and continuing our collaboration with our colleagues at SMPTE, and the staff, volunteers and community that are the heart and soul of HPA, as we build upon the work of the past 14 years and look toward the future.”
The HPA, which is now part of SMPTE, also announced newly elected board members, including Craig German, SVP Studio Post at NBCUniversal Media; Jenni McCormick, executive director of American Cinema Editors (ACE); and Chuck Parker, CEO of Sohonet. Newly elected board member Bill Roberts, CFO of Panavision, will assume treasurer responsibilities as Phil Squyres steps down from the post he has held since HPA’s founding. Squyres will remain on the board.
Wendy Aylsworth, past president of SMPTE, was named SMPTE representative. Barbara Lange serves as executive director of SMPTE and HPA. The new Board members join Mark Chiolis, Carolyn Giardina, Vincent Maza, Kathleen Milnes, Loren Nielsen and VP Jerry Pierce on the HPA board.
In commenting on the new HPA name, executive director Lange noted, “The nature of the work and responsibilities that our community is engaged in has changed, and will continue to change. After carefully exploring how to address this growth, it became clear that Professional more accurately and inclusively identifies the creative talent, content holders and global infrastructure of services, as well as emerging processes and platforms. As an organization, we are dedicated to seeing beyond the horizon to the wider future, and bringing a wide array of individuals and companies into the organization. Our new name and identity makes that statement.”