Production music company Killer Tracks has launched In Reality, a new label focused on songs for unscripted television. The new label debuts with 10 albums of original tracks specially created for all reality television genres and spanning an array of musical styles, emotions and scenarios.
The entire catalog is being supervised by Killer Tracks executive producer Ryan Perez-Daple, who has produced more than 300 of the company’s top-performing albums. In Reality’s new releases are available immediately for licensing and sync through the Killer Tracks website. The new label plans to release an additional 20 albums over the remainder of the year.
In Reality was developed to help unscripted television producers meet their music needs with immediate access to high-quality, easily editable songs tailored to lifestyle, competition, true crime, travel, documentary and other show formats. With music being a key part of the reality television experience, In Reality’s songs play to emotions, support plot twists and underscore moments of tension, action and humor. Across the catalog, musical styles include urban/hip-hop, feel-good rock, anthemic indie, promo/trailer, comedic beats and sensitive underscores. The label also offers tracks suitable for promos, trailers and other marketing media.
“Demand for music continues to grow from producers of shows across the reality TV spectrum,” says Perez-Daple. “Producers need a lot of music, and they need it quickly, but they also want music that has a contemporary sound, is well-produced and fits the tone and character of their shows. We’re creating tracks that are fresh, original and versatile, and tailored to production use.”
For In Reality’s initial albums, Perez-Daple drew on Killer Tracks’ deep talent pool of established composers and emerging artists. Contributing artists include Charles “Chizzy” Stephens III, Alex “Juice” Hitchens, Aire Atlantica and Fred Kron, among many others whose resumes include work with chart-topping recording artists, as well as film, television and advertising projects.
“We’re tapping into developing composers and producers, many of whom are working with major labels and whose sensibilities are in line with current trends in popular music,” Perez-Daple says.
In Reality songs are written for seamless audiovisual integration, include numerous edit points, and many come with alternate mixes, stems and musical toolkits.