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Kevin Lau heads up advertising, immersive at Digital Domain

Visual effects studio Digital Domain has brought on Kevin Lau as executive creative director of advertising, games and new media. In this newly created position, Lau will oversee all short-form projects and act as a creative partner for agencies and brands.

Lau brings over 18 years of ad-based visual effects and commercial production experience, working on campaigns for brands such as Target, Visa and Sprint.

Most recently, he was the executive creative director and founding partner at Timber, an LA-based studio focused on ads (GMC, Winter Olympics) and music videos (Kendrick Lamar’s Humble). Prior to that, he held creative director positions at Mirada, Brand New School and Superfad. Throughout his career, his work has been honored with multiple awards including Clios, AICP Awards, MTV VMAs and a Cannes Gold Lion for Sprint’s “Now Network” campaign via Goodby.

Lau, who joins Digital Domain EPs Nicole Fina and John Canning as they continue to build the studio’s short-form business, will help unify the vision for the advertising, games and new media/experiential groups, promoting a consistent voice across campaigns.

Lau joins the team as the new media group prepares to unveil its biggest project to date: Time’s The March, a virtual reality recreation of the 1963 March on Washington for Jobs and Freedom. Digital Domain’s experience with digital humans will play a major role in the future of both groups as they continue to build on the photoreal cinematics and in-game characters previously created for Activision, Electronic Arts and Ubisoft.


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