Founder and executive producer Jacki Sextro has launched LA-based production company Kin. For over a decade, Sextro has been part of award-winning teams at production companies including Hungry Man, Biscuit and The Directors Bureau. In making the leap from executive producer to business owner, Sextro, says, “I had a list of goals — a commitment to diversity, green practices and creating memorable original content. I looked around for a company that shared these goals but didn’t see it. I knew that if I felt that way, directors must be searching for it too.”
Kin’s directorial lineup includes Ric Cantor, a D&AD, British Arrow and Cannes Lions-winning director who is known industry wide for elevating lifestyle, auto and comedy campaigns with a cinematic eye; Jeff Baena, a Lions-winning comedy filmmaker whose features have starred Alison Brie, Thomas Middleditch and Aubrey Plaza; Minhal Baig, a writer (BoJack Horseman, Dune: The Sisterhood) and director whose feature, Hala, about a Muslim teenager coping with the unraveling of her family as she comes into her own, will be released by Apple TV+; JD Dillard, who weaves genre with emotional, character-driven stories as showcased in his Sundance-premiering features Sleight and Sweetheart; Liza Mandelup, an award-winning documentary filmmaker whose work has explored what it means to be a mom, athlete, coder and fangirl; and Ryan Reichenfeld, who connects viewers with dynamic subjects, from skaters to footballers, by creating vivid scenes in everyday moments.
As for the directors she’s drawn to Sextro says they are makers “whose ideas and work surprise me. The biggest error you can make is to be forgettable or average.
“I love that we’re in an era where there is a spectrum of tone in advertising,” she continues. “Ultimately, my role is to help the directors shape ideas in a way where creative teams walk away with an elevated finished product.”
Main Image: (top L to R) Minhal Baig, Ric Cantor, JD Dillard
(Bottom L to R) Ryan Reichenfeld, Jeff Baena, Liza Mandelup