Industry vets launch hybrid studio, Olio Creative

Colorist Marshall Plante, producer Natalie Westerfield and director/creative director Justin Purser founded hybrid studio Olio Creative, which has opened its doors in Venice, California.

Olio features vintage-style décor and an open floor plan and the space is adaptable for freelancers, mobile artists and traveling talent, with two color suites and a suite set up to toggle between editorial and Flame work.

Marshall Plante is a well-known colorist who has built his career at shops such as Digital Magic, Riot, Syndicate and, most recently, at Ntropic where he headed up the color department. His commercial credits include Samsung, Audi, Olay, Nike, Honda, Budweiser, and direct-to-brand projects for Apple and Riot Games. Recently, the Nick Jr. Girls in Charge: Girl Power campaign he graded won an Emmy for Outstanding Daytime Promo Announcement Brand Image Campaign, and the Uber campaign he graded, Rolling With the Champion with Lebron James, won a bronze Cannes Lion.

Marshall’s long-time producer, Natalie Westerfield, has over 10 years of experience producing at companies including The Mill and Ntropic. As executive producer, Westerfield will provide oversight to guide all projects that come through Olio’s pipeline.

The third member of the team is director/creative director Justin Purser. As a director, Purser has worked at production companies A Band Apart and Anonymous Content. He was one of the original creators and directors behind Maker Studios (acquired by Walt Disney Corp.) that pioneered the multi-channel YouTube-centric companies of today.

The three partners will bring an element of experimentation and collaboration to the post production field. “The ability to be chameleons within the industry keeps us open to fresh ideas,” says Pursur. “Our motto is, ‘Try it. If it doesn’t work, pivot.’ And if we thrive in a new way of working, we’re going to share that with everyone. We want to not only make noise for ourselves, but for others in the same business.”


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