AMD 2.1

Imagine Products intros PrimeTranscoder

Imagine Products, creator of software utilities for backing up, viewing, sharing, transcoding and archiving video assets, has released PrimeTranscoder, a video transcoding app for Mac users. PrimeTranscoder offers GPU acceleration and a simple interface.

PrimeTranscoder is a transcoding application that allows users to convert multiple files to different formats at once. It recognizes and converts more than 20 different HD, 4K and RAW camera formats, including Arri, Blackmagic, Canon, GoPro, Panasonic, Red, Sony and more. While that’s happening, it can also create editable or sharable files. By doing all those things simultaneously, the company says, PrimeTranscoder makes for a more efficient workflow.

PrimeTranscoder’s user interface — which Imagine Products has designed to look more like its other applications, such as PreRoll Post for LTFS archiving and ShotPut Pro for offloading — is simple to use and offers both standard and user-defined presets. PrimeTranscoder includes standard presets for ProRes 4444, H.264, PreRoll Post, ProRes 422, iPhone, and iPad. Users simply select the preset, drop the media into Prime, and hit start.

Meanwhile, users can define and save their own preset features, such as watermarking, color correction and burnt-in timecode, along with features for merging clips. It’s also possible to include audio in transcodes regardless of the source. Users can create watch folders with automatic transcoding ability, which makes it possible to offload camera cards via ShotPut Pro, transcode the files, and send them to the editor in one seamless workflow — all while Prime creates informational logs of output activities.

PrimeTranscoder is especially helpful for creating sharable H.264 clips with customers or creating edit-ready ProRes 4444 and ProRes 422 files for an editing system. The PreRoll Post preset makes it easy to create proxies in preparation for LTFS archiving to LTO tapes. PrimeTranscoder can also communicate with, and be used by, external applications.

PrimeTranscoder is available for immediate download. The cost is $699.


2 thoughts on “Imagine Products intros PrimeTranscoder

  1. Sulio

    Sound interesting,but is more commercial presentation,than news story. Question is what is better or worse than hundreds of similar programs? And is price/futures ratio stay well at today’s saturated market for such applications?

  2. Dan Montgomery


    This application embraces all new technology from the ground up and doesn’t rely on QuickTime components like many of the older software. PrimeTranscoder is targeted for the latest Apple operating systems, current popular camera and editing platforms. It’s significantly less costly than Episode (was) and Vantage which ensures it’s appeal to those looking for a professional tool that has API hooks for systems like Axle Video.

    PrimeTranscoder has all the goodies like GPU acceleration, color correction, watch folders, presets, water marking, merging & stitching, timecode matching, and support for external audio syncing and more.

    We’ve been making transcoding software since 2008 so we do know a little bit about this market 😉


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