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IBC 2014: quite a ride

By Randi Altman

After spending a week in Amsterdam for the IBC show, I am left with these random thoughts: There is no possible way to pack for whatever weather that city decides to throw at you. It’s hot, then it’s cold, then it’s hot — sometimes at the same moment in time. It’s like the menopause of weather.

I’ve also discovered that the Dutch are trying to kill us, or maybe they are just trying to remind us of Darwin’s “survival of the fittest” theory, with uneven pavement, bikes, scooters, trams, cars, pedestrians, all vying for the same space. Oh, and sometimes you’ll happen upon a set of black steps thrown in for good measure just to keep you from being lulled into a false sense of safety — it’s the cement equivalent of black ice.

I’m not even going to get into their staircases — those ever-winding, incredibly steep and not-made-for-human-sized-feet death traps. All that aside, I love that city. Love it. And, It’s a fantastic place to hold a trade show. The Dutch know how to surround themselves with beauty, even when building a convention center. The RAI, with its crazy amount of exhibit halls, is situated on a canal, next to a gorgeous park. As if that wasn’t enough, for good measure the people behind the RAI decided to build a “beach,” complete with sand and chaise lounges and outdoor bars for those worn down, but ever-social, IBC attendees.

the beach

The Beach at the RAI

You’ll notice that this week’s newsletter is a bit different than what we’ve done before — it’s almost entirely about product. But rest assured that next week we will be back to talking about people and projects, with some more IBC news and videos thrown in.

postPerspective will be working our way through the news from the show and the many videos I shot with my handy-dandy iOgrapher iPad video rig. We will get into Avid’s long-awaited adoption of 4K within Media Composer, updates to Adobe’s Creative Cloud, Nvidia’s incredibly speedy VCA (Visual Computing Appliance) and talk about what Blackmagic’s purchase of eyeon Software might mean. But that is just the tip of the iceberg because there is so much more to cover. So please keep visiting www.postPerspective.com for daily updates on what technology was introduced, on display and discussed during IBC 2014.

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