By Randi Altman
Howard Bowler, the founder of New York City-based audio post house Hobo
Audio, has launched Hobo Films, a long-form original content development company.
Bowler is also the founder and president of Green Point Creative, a marijuana-advocacy branding agency focused on the war on drugs and changing drug laws. And it is this topic that inspired Hobo Films’ first project, a dramatic series called The System. It features actress Lolita Foster from Netflix’s Orange Is The New Black.
Bowler has his hand in many things these days, and with those paths colliding, what better time to reach out to find out more?
After years working in audio post, what led you to want to start an original long-form production arm?
I’ve always wanted to do original scripted content and have been collecting story ideas for years. As our audio post business has grown, it’s provided us a platform to develop this related, exciting and creative business.
You are president/founder of Green Point Creative. Can you tell us more about that initiative?
Green Point Creative is an advocacy platform that was born out of personal experience. After an arrest followed by release (not me), I researched the history of marijuana prohibition. What I found was shocking. Hobo VP Chris Stangroom and I started to produce PSAs through Green Point to share what we had learned. We brought in Jon Mackey to aid in this mission, and he’s since moved up the ranks of Hobo into production management. The deeper we explored this topic, the more we realized there was a much larger story to tell and one that couldn’t be told through PSAs alone.
You wrote the script for the show The System? Can you tell our readers what the show is about?
The show’s storyline plots the experiences of a white father raising his bi-racial son, set against the backdrop of the war on drugs. The tone of the series is a cross between Marvel Comics and Schindler’s List. What happens to these kids in the face of a nefarious system that has them in its grips, how they get out, fight back, etc.
What about the shoot? How involved were you on set? What cameras were used? Who was your DP?
I was very involved the whole time working with the director Michael Cruz. We had to change lines of the script on set if we felt they weren’t working, so everyone had to be flexible. Our DP was David Brick, an incredible talent, driven and dedicated. He shot on the Red camera and the footage is stunning.
Can you talk about working with the director?
I met Michael Cruz when we worked together at Grey, a global advertising agency headquartered in NYC. I told him back then that he was born to direct original content. At the time he didn’t believe me, but he does now.
Mike’s directing style is subtle but powerful; he knows how to frame a shot and get the performance. He also knows how to build a formidable crew. You’ve got to have a dedicated team in place to pull these things off.
What about the edit and the post? Where was that done? What gear was used?
Hobo is a natural fit for this type of creative project and is handling all the audio post as well as the music score that is being composed by Hobo staffer and musician Oscar Convers.
Mike Cruz tapped the resources of his company, Drum Agency to handle the first phase of editing and they pulled together the rough cuts. For final edit, we connected with Oliver Parker. Ollie was just coming off two seasons of London Kills, a police thriller that’s been released to great reviews. Oliver’s extraordinary editing elevated the story in ways I hadn’t predicted. All editing was done on an Avid Media Composer. Music was composed by Hobo staffer Oscar Convers.
The color grade via Juan Salvo at TheColourSpace using Blackmagic Resolve. [Editor’s Note: We reached out to Salvo to find out more. “We got the original 8K Red files from editorial and conformed that on our end. The look was really all about realism. There’s a little bit of stylized lighting in some scenes, and some mixed-temperature lights as well. Mostly, the look was about finding a balance between some of the more stylistic elements and the very naturalist, almost cinéma vérité tone of the series.
“I think ultimately we tried to make it true-to-life with a little bit of oomph. A lot of it was about respecting and leaning into the lighting that DP Dave Brick developed on the shoot. So during the dialogue scenes, we tend to have more diffuse light that feels really naturalist and just lets the performances take center stage, and in some of the more visual scenes we have some great set piece lighting — police lights and flashlights — that really drive the style of those shots.”]
Where can people see The System?
Click here view the first five minutes of the pilot and learn more about the series.
Any other shows in the works?
Yes, we have several properties in development and to help move these projects forward, we’ve brought on Tiffany Jackman to lead these efforts. She’s a gifted producer who spent 10 years honing her craft at various agencies, as well as working on various films. With her aboard, we can now create an ecosystem that connects all the stories.