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Geena Davis Institute CEO to speak at SMPTE’s Women in Tech lunch

Madeline Di Nonno, CEO of the Geena Davis Institute on Gender in Media, will be speaking at the annual women in technology luncheon, presented by SMPTE and HPA Women in Post on October 23 and held in conjunction with the SMPTE 2017 Annual Technical  & Exhibition (SMPTE 2017).

Di Nonno will be in conversation with Kari Grubin, co-chair of HPA Women in Post. The luncheon will be held at The Vantage Room on the fifth level of the Hollywood & Highland Center in Hollywood.

The research performed by the Geena Davis Institute analyzes and tracks how women and girls are portrayed in media, and how negative gender stereotypes can influence cultural and social behaviors and beliefs. Di Nonno will share the latest findings from the Institute’s new machine learning research tool, GD-IQ: the Geena Davis Inclusion Quotient.

“What we see onscreen greatly influences our views on society,” says Di Nonno. “The gender disparity in media reinforces unconscious gender bias off screen, behind-the-scenes, and in the real world. According to our research, positive portrayals in media can inspire women and girls to pursue certain careers in STEM as well as furthering their education and leaving abusive relationships. Our mission is to change the media landscape to reflect our growing intersectionality in society. Our motto is ‘If you can see it, you can be it.’ Clearly, there is work to do, but I look forward to speaking with a group of women who are doing it.”

Di Nonno brings 30 years of international experience to her responsibilities at the Geena Davis Institute, where she leads strategic direction, research, education, advocacy, and financial and operational activities. Her past roles have included president/CEO of On the Scene Productions; executive positions for Anchor Bay Entertainment/Starz Media and EVP/GM for Nielsen EDI; SVP, Marketing Alliances and Digital Media at the Hallmark Channel; and VP, Universal Studios Home Video.

Di Nonno began her career at ABC Television Network in corporate publicity. In many of the organizations she has been part of, Di Nonno has led groundbreaking global initiatives in digital technology.

The Women in Technology luncheon is an annual event held in conjunction with the SMPTE Annual Technical Conference & Exhibition. Last year, Victoria Alonso, executive VP of physical production for Marvel Studios was the featured Women in Technology luncheon speaker. Previous speakers also include Cheryl Boone Isaacs, Michelle Munson and Wendy Aylsworth.

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