VFX studio Framestore has launched FPS (Framestore Pre-production Services) for the global film and content production industries. An expansion of Framestore’s existing capability, FPS is available to clients in need of standalone preproduction support or an end-to-end production solution.
The move builds out and aligns the company’s previz, virtual production, techviz and postviz services with Framestore’s art department (which operates either as part of the Framestore workflow or as a stand-alone creative service), virtual production team and R&D unit, and integrates with the company’s VFX and animation teams. The move builds on work on films such as Gravity and the knowledge gained during the company’s eight-year London joint venture with visualization company The Third Floor. FPS is working on feature film projects as part of an integrated offering and as a standalone visualization partner, with more projects slated in the coming months.
The new team is led by Alex Webster, who joins as FPS managing director after running The Third Floor London. He will report directly to Fiona Walkinshaw, Framestore’s global managing director, film.
“This work aligns Framestore’s singular VFX and animation craft with a granular understanding of the visualization industry,” says Webster. “It marries the company’s extraordinary legacy in VFX with established visualization and emergent virtual production processes, supported by bleeding-edge technology and dedicated R&D resource to inform the nimble approach which our clients need. Consolidating our preproduction services represents a significant creative step forward.”
“Preproduction is a crucial stage for filmmakers,” says chief creative officer Tim Webber. “From mapping out environments to developing creatures and characters to helping plot action sequences it provides unparalleled freedom in terms of seeing how a story unfolds or how characters interact with the worlds we create. Bringing together our technical innovation with an understanding of filmmaking, we want to offer a bespoke service for each film and each individual to help tell compelling, carefully crafted stories.”
“Our clients’ needs are as varied as the projects they bring to us, with some needing a start-to-finish service that begins with concept art and ends in post while others want a bespoke, standalone solution to specific creative challenges, be that in early stage concepting, through layout and visualization or in final animation and VFX” says Framestore CEO William Sargent. “It makes sense to bring all these services in-house — even more so when you consider how our work in adjacent fields like AR, VR and MR has helped the likes of HBO, Marvel and Warner Bros. bring their IP to new, immersive platforms. What we’ll ultimately deliver goes well beyond previz and beyond visualization.”
Main Image: (L-R) Tim Webber, Fiona Walkinshaw and Alex Webster.