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Frame.io’s Emery Wells talks about Premiere Pro collaboration

In this business, collaboration is key. And without a strong system in place, chaos ensues, things get missed and time and money is wasted. The makers of Frame.io, a video review, sharing and collaboration platform, know that first hand, having been hands-on post pros. Recently, they came out with a realtime tool for Adobe Premiere Pro, aptly named Frame.io for Premiere Pro. The product includes the entire Frame.io application, redesigned and re-engineered for Adobe’s panel architecture.

This product, they say, is based on decades of real-world experience sitting in an editor’s chair. Features of the product include a shared cloud bin that multiple editors can work from; one click import and export of sequences, project files and entire bins; realtime comments directly in the Premiere timeline with no marker syncing; auto versioning for rapid iteration on creative ideas; comment marker syncing for when you do not have an internet connection; and sync’d playback in Frame.io and your Premiere timeline.

To find out more, we reached out to Frame.io co-founder and CTO Emery Wells (right) to find out more.

With this latest offering, you target a specific product. Does this mean you will be customizing your tool for specific editing platforms going forward?
Frame.io is a web application that can be accessed from any browser. It is not NLE specific and you can upload media that’s come from anywhere. We’ve started to build (and will continue to build) tools that help bridge the gap between the creative desktop apps like Premiere and Frame.io. Each tool we integrate comes with its own unique set of challenges and capabilities. Premiere’s extension model was compatible with Frame.io’s architecture so we were able to bring the entire feature set directly inside Premiere.

How is this product different from others out there?
It’s much more significant than an integration. It’s an entire realtime collaboration layer for Adobe Premiere and is transformative to the way video gets made. The Premiere integration has already been in the hands of companies like BuzzFeed, where they have 200 producers cranking out 175 videos/week. That is an absolutely maddening pace. Frame.io and our latest Premiere integration brings efficiency to that process.

Can multiple editors work simultaneously, like Avid?
No. It’s not a replacement for an Avid set-up like that.

What are the costs?
The Premiere extension comes standard with any Frame.io plan, including our free plan.

What speed of Internet is required?
We recommend a minimum of 10 megabits per second, which is fairly accessible on any broadband connection these days.

How easy to use is it, really?
It’s as easy as the Frame.io web application itself. Anyone can get up to speed in 10-15 minutes of poking around.

What do you think is the most important thing users should know about this product?
We’re solving real problems based on real experience. We built the tool we wanted as editors ourselves. Frame.io for Premiere Pro really allows you to go home at a decent hour instead of waiting around for a render at 10pm. We automate the render, upload and notification. You don’t have to pull your hair out trying to stay organized just to move a project forward.


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