Frame.io Masters launches with director Mark Toia

The makers of the video collaboration tool Frame.io has launched Frame.io Masters, a short-film series examining the inspiration, motivation and work of master filmmakers — in their own words. The inaugural installment features commercial director Mark Toia and explores his journey in becoming an award-winning director.

“Mark Toia launched his career off a $50 job and has since flown the world many times over,” says Emery Wells, co-founder/CEO of Frame.io. “His story is the epitome of why any of us do what we do — to make a life creating art. We can’t wait for aspiring artists to dive deeper into his incredible journey, as well as the journey of many more Frame.io Masters to come.”

“The [art of] filmmaking brings a great community of people together. But I’ve also been able to meet a lot of great VFX artists and freelance editors around the world, and that’s where Frame.io comes in,” says Toia. “I’ve been able to set up a sort of virtual post house working with Frame.io, and that has saved me so much time and money. I don’t need to have a building to house all of these people. Through all the folder procedures that we’ve set up, I can collaborate with editors and artists around the world.”

Hailing from Australia, Toia has worked with global commercial clients including Virgin Airlines, Jeep, Coca-Cola, Yamaha, Powerade and Mazda. More detail on Toia’s work and his story is available on Variety.com, as well as in the first Frame.io Masters film.


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