Arraiy 4.11.19

Eurofins buys My Eye Media, strengthens testing offerings

Eurofins Digital Testing, which provides end-to-end quality assurance and testing services, has acquired My Eye Media. The move strengthens the company’s ability to serve multiplatform TV and video service providers, including studios, programmers, broadcasters, OTT providers and operators around the world. Financial terms were not disclosed.

My Eye Media provides quality assurance, technical analysis and testing of digital content for the motion picture industry, and is a Netflix preferred vendor. The companies have already started collaborating on the integration of My Eye Media’s digital Storefront Testing and Online Retail Monitoring (STORM) platform with Eurofins Digital Testing’s suite of products and services aimed at ensuring quality-of-service for service providers.

As part of the acquisition, Eurofins Digital Testing gains its first major foothold in the US with offices in Burbank and New York, as well as additional locations in Warsaw and Tokyo. Similarly, My Eye Media is now better positioned to continue its global expansion of localized content testing services under the Eurofins Digital Testing umbrella. The company is retaining My Eye Media’s team of approximately 80 people, and Michael Kadenacy, CEO/founder of MyEyeMedia, will remain with the company as president, reporting to Johan Craeybeckx, business line director, Eurofins Digital Testing International.

“Media and entertainment companies are essentially becoming software companies too, which requires a transformation in the way they approach development, testing and introduction of apps and next-gen services,” says Craeybeckx. “Together, Eurofins Digital Testing and My Eye Media are well positioned to help media and entertainment companies achieve quality assurance and a more agile, continuous delivery cycle across all of the screens used by consumers today.”

According to Michael Kadenacy, president of My Eye Media, a division of Eurofins Digital Testing, “The combined strengths of both organizations will enable media and entertainment companies to ensure quality experiences across an ever-expanding number of screens and devices, and we look forward to a bright future together.”

Eurofins Digital Testing helps TV operators worldwide reduce development, testing and deployment cycles to accelerate service delivery, and support a more continuous delivery environment. Through its suite of automated test tools, professional testing support services, staffing of onsite personnel and training, Eurofins helps increase test coverage and consistency to provide service validation, insights into the end-user experience and performance monitoring for quality assurance.

Eurofins Digital Testing is part of the larger Eurofins Group, a provider of multi-industry analytical services, with an international network of 375 laboratories across 41 countries, over 30,000 staff members, and sales of over 2.54 billion euros (approx. 2.98 billion dollars) in 2016.

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