Creative content company Alkemy X has added Eli Rotholz as VP of business development,. He will be based in the company’s New York headquarters.
Rotholz brings more than 12 years of sales/business development, strategy and production experience, having begun his career as an independent sales rep for Ziegler/Jakubowicz and Moustache NYC. From there, he worked in his first in-house position at Click3X, where he built and managed a diverse roster of directorial talent, as well as the company’s first integrated production offering focusing on live-action, VFX/design/animation and editorial.
Rotholz then founded Honor Society Films. He later joined Hone Production, a brand-direct-focused production company and consultancy, as director of business development/content EP.
“Very few companies in the industry can boast the strong directorial roster and VFX capabilities as Alkemy X,” says Rotholz. “In addition to the amazing entertainment work that Alkemy does, there’s definitely a trend in high-end ‘package’ productions where one company can do both live-action shoots with their directors, as well as editorial and VFX.”