Editor Erin Nordstrom, whose resume includes spots, documentaries and music videos, has joined creative editorial shop Spot Welders. While based at the studio in LA, she will also be available for the New York office and East Coast-based agency clients. Her editing tools of choice are Adobe Premiere Pro and Avid Media Composer. See her work here.
Nordstrom joins Spot Welders from the Santa Monica office of Optimus, where she worked for the past six years. Prior to that she spent seven years freelancing for a range of agencies and post companies in Southern California. A graduate of Indiana University, she started her career with a small editorial company in LA that worked frequently for the boutique creative agency Ground Zero. She eventually joined the agency as its staff editor.
Her advertising work includes spots that range from emotional to comedic for such brands as Activision, Columbia Sportswear, Samsung, Taco Bell, Motorola, Honda and many others.
Nordstrom describes her freelance years as a time when her work “ran the gamut of what you could do as an editor. It was a great learning experience, and forced me to exercise lots of creative muscles.” She made countless connections with filmmakers, creatives and producers, many of which have opened doors for her creatively.
One example is during her stint at Optimus, her EP connected her with a producer who was working on a passion project about a headstrong artist who frequently clashed with the patrons who hired him to carve intricate caves out of desert sandstone formations. The resulting film, Cave Digger, directed by Jeffrey Karoff, was nominated for an Academy Award in 2014.
“Erin’s background is a great complement to her skills as an editor,” says Joanne Ferraro, EP at Spot Welders’ New York office. “She has an insider’s knowledge of how to collaborate with and support agency creatives, and her freelance years have let her sample the best approaches to problem-solving at post houses all over LA. Combine that with her long-form work with documentary and music video directors and you have a formidable talent with a deep perspective on her craft.