OWC 12.4

Editor Eddie Ringer leaves agency life for Wildchild

Editor Eddie Ringer, who also lists directing on his resume, has joined Wildchild + bonch, the New York- and LA-based editorial, design and production collective founded by editor Yvette Piñeyro.

After six months freelancing for various Bay Area ad agencies, including Goodby Silverstein & Partners, BarrettSF and Godfrey Q, Ringer decided to plant roots at Wildchild. Prior to this recent round of freelancing he spent over eight years at the Sausalito agency Butler Shine Stern + Partners (BSSP), where he edited and directed many ad projects that included TV spots as well as longer-format web videos and digital projects.

He’s collaborated with such talent as Noam Murro, who directed a recent high-style Benefit Cosmetics spot Ringer cut, and Erich Joiner of Tool, who shot a comic campaign for Greyhound that highlights Ringer’s timing, pacing and ear for sound design and audio.  Ringer cut MJZ director Craig Gillespie’s recent Priceline campaign starring William Shatner and @radical.media director Steve Miller’s comic Roku campaign, as well as editing the agency’s Raise the River PSA online videos starring Robert Redford and Will Ferrell.

With his directing hat on he’s shot projects not only for BSSP clients such as Mountain Hardware and Radio Shack but also produced, directed and edited a short documentary for Vice Media as well as a music video for the hip-hop artist DaVinci.

“Eddie’s a filmmaker at heart,” says BSSP executive creative director John Butler. “He’s a talented director/editor who knows how to put something together extremely well. So he was more than an editor here — he was the guy who could help us create content, bring it to life, and then put it together in editorial. We miss him.”

Ringer is looking forward to this new phase of his advertising career as he settles in at Wildchild.  “I felt it was time to take the next step and join a company where I could rekindle many of the relationships I’ve had with creatives and start building new ones,” he says. “I’m excited about the prospect of working on a wider range of brands and collaborating with new directors.”

A Pittsburgh native, Ringer attended the  Art Institute of Pittsburgh, studying film and video. It was there that he found fellow students were always turning to him to edit their projects. He relocated to the Bay Area and applied for a job at BSSP, back when the agency was considerably smaller. Starting in the tape vault, his talent and skill set grew along with the agency as its client base expanded.


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