San Francisco editorial boutique 1606 Studio has hired editor Brandy Troxler. Having worked in the Bay Area for more than a decade, Troxler has edited spots for Mini USA, Yelp, Toyota, Texas.gov and others. Most recently, she was an in-house editor at San Francisco agency Heat.
1606 Studio executive producer Jon Ettinger has known Troxler for years; she worked at Beast Editorial when he was executive producer there. “She’s a great collaborator and good team player,” he observes. “She fits the vibe established here by our partners, Doug Walker, Connor McDonald and Brian Lagerhausen, which is to work hard and form long-term partnership with our clients.”
Troxler joined Heat in 2019 after six years at Beast Editorial. A graduate of Elon University in North Carolina, she also worked at Footpath Pictures in Raleigh-Durham, and Barbary Post in San Francisco.
Her first spot for 1606 Studio was a PSA produced for International Women’s Day by UN Women, a United Nations organization working for global equality. It’s from the agency Erich & Kallman and was directed by Caruso Company’s Doug Walker. The spot begins with what appears to be a news broadcast from the 1950s as a male newscaster recites a litany of workplace issues that negatively affect women. As he speaks, the scene around him becomes more modern and it becomes apparent that the issues he is referring to apply today.
“It’s simple, but powerful,” Troxler says. “As a woman of color, it was awesome to have the opportunity to tell that story. First and foremost, I am a storyteller and I like to tell diverse stories. While docu-style is a focus of mine, I quite enjoy cutting comedy as well.”