Director Lee J. Ford has joined LA/NY/Sydney-based production house Interrogate. A British native, Ford worked as a creative in the advertising industry for years before pivoting to directing. Ford’s agency experience allows him to “understand the politics and daily struggles the creatives are facing throughout the process and will continue to face” long after he’s done directing the piece.
Ford’s interest in film started early. He grew up next to a video store and would stay up late re-watching The Hills Have Eyes, The Exorcist, Exterminator and other banned-in-the-UK movies until he failed his classes. This led him to drop out and go to art school to study graphic design. Studying at The University of Brighton and the Central Saint Martins school of art helped inform Ford’s preferred minimalist aesthetic, and gave him his first hands-on experience with art direction.
After graduation, Ford worked his way through the advertising industry as a creative, with stints at various ad agencies, including 180 Amsterdam, Ogilvy London, TBWA London and Saatchi & Saatchi London, to name a few. While he ended up as a creative director, Ford never forgot his dream of directing, so when the opportunity to direct Top Gear came his way while working at an agency in Amsterdam, Ford jumped at the chance.
His work includes a New African Icons for SportsPesa, a spot for Audi, and a short film for fashion designer Roland Mouret based on Mouret’s childhood memories of watching his father, who was a butcher.
Ford, who was previously repped by Prettybird in the US and UK, knew Interrogate was the right home for him when he met executive producers and partners George Meeker and Jeff Miller. Their first project together was a spot for Blizzard Games’ Diablo III out of Omelet LA.