NEW YORK – Director Diane Paragas has joined Accomplice Media (http://www.accomplice-media.com) or exclusive representation in commercials. Her work spans commercials, documentaries, narrative films and branded content with much of it rooted in the stories of real people.
On the advertising side, Paragas has directed campaigns for American Airlines, the New York State Department of Health, Care.com and Proust.com, the latter a First Place winner in Google’s TV for All Contest. Her documentary work includes Brooklyn Boheme¸ a 2012 feature-length documentary for Showtime that she made in tandem with writer and critic Nelson George.
Paragas was born in Minneapolis but was repatriated to the Philippines when she was a year old. She returned to the US at age four and spent the rest of her youth in Lubbock, Texas, where she studied painting, music and film. She began her career as a producer with boutique ad agency LLT. She later joined MTV and helped to launch MTV Asia, and also worked for Discovery Asia. It was there that she began to focus on documentary filmmaking.
Paragas’s films have appeared on BET, Discovery, MTV, Bravo and PBS. Brooklyn Boheme, which premiered on Showtime in February 2012, celebrated the Afro-American arts renaissance centered in Fort Greene Brooklyn and featured Spike Lee, Chris Rock, Rosie Perez and Saul Williams, among many others. While working on that film, Paragas was contracted by Burrell Advertising to direct, shoot and edit a Web-based travel series for American Airlines.
Paragas’s most recent work is a documentary commercial for CoverGirl focusing on an empowerment camp for teenage girls promoting leadership and beauty from within.
Currently, Paragas is developing a narrative feature film, Yellow Rose, about an Asian-American woman pursuing a dream to become a country music star. She is also working to establish a charitable foundation to support the work of Asian-American filmmakers. “To me, commercials, documentaries and narrative films are all about storytelling,” she says. “I don’t distinguish between them. Whether I’m working with a big crew, a small crew or by myself, it’s all storytelling.”