OWC 12.4

Design studio Spontaneous adds ECD Darryl Mascarenhas

Design and animation studio Spontaneous in New York City has hired branding expert Darryl Mascarenhas as its executive creative director. Mascarenhas, who has an Emmy nomination under his belt, is also a live-action filmmaker. He will work with Spontaneous managing director Cara Cutrone to continue the studio’s evolution into live action and strategic branding.

Over the last decade, Mascarenhas held senior roles at Loyalkaspar, MPC, Eyeball and Quietman. As a director/ECD at Quietman, Mascarenhas helped transition the company from a visual effects boutique to a full-service creative studio with a focus on direct-to-client production and agency collaborations. He has worked with companies such as AT&T, Disney, General Motors, Hewlett Packard and Microsoft, and recently created the opening titles for the 2016 AICP Show at MOMA. Additionally, Mascarenhas has creatively led and directed content for many broadcast networks, including the complete rebrand of Lifetime.

At Spontaneous, Mascarenhas will use the infrastructure in place as part of the Lively Group network of companies, which includes BlueRock, Rain, Scarlett and LivelyContent. As part of this group, Spontaneous can offer live-action, design/animation, VFX, and editorial services under the same roof.

“More and more, clients require beginning-to-end solutions,” says Mascarenhas. “Being agile has been a massive advantage in evolving Spontaneous’ new business model.”


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