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Deluxe latest studio to get into VR, immersive entertainment offerings

Deluxe is the second studio this week to put their hat in the growing VR ring — Lucasfilm and ILM also announced ILMxLAB. Deluxe is now offering a new slate of technology and services to develop content for immersive entertainment and virtual reality experiences.

Drawing on talent at Deluxe companies including Method Studios and Company 3, the new suite of virtual reality services extends Deluxe’s digital post capabilities into this new, high-growth content arena and establishes a workflow for building high-res 360 content.

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The company’s first VR project, Neuro (above), was developed with creative VR studio Kite & Lightning for GE, and it debuted on June 16 at the E3 Expo in Los Angeles. Developed using AMD graphics technology, Neuro is a computer-generated five-minute immersive film shown on the latest VR headsets.

The video’s main character is a detailed photoreal digital model of Ladytron DJ/band member Reuben Wu, whose facial performance was captured and animated to match the narrated voiceover. Deluxe’s audio post department also provided ADR for the project. The Neuro VR experience will be featured again during the Cannes Lions International Festival of Creativity, June 21-27 in Cannes, France.

Main Image: Kite & Lightning working on Neuro.


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