Cutters Studios in New York has added is commercial editor Alison Grasso to its staff. Previously a staff editor for Crew Cuts in New York, Grasso started her commercial career with the company immediately upon graduation from NYU (BFA, Film and Television Production).
She has experience in documentary-style visual storytelling, beauty and fashion and has collaborated with brands such as Garnier, Gatorade, L’Oreal, Pantene, Target and Verizon.
She cuts with Adobe Premiere on a Mac and uses After Effects when extra work is needed. Grasso also edits audio, such the entire second season of the podcast Limetown, and promotional audio material for the audio documentary The Wilderness, hosted by Pod Save America’s Jon Favreau.
When asked about editing audio, in particular Limetown, she says, “Premiere is obviously my ‘first language,’ so that made it much easier and faster to work with, versus something like Audition or Pro Tools), and I actually did use the video track to create visual slates and markers to help me through the edits. Since the episodes were often 30 to 60 minutes, it was incredibly helpful in jumping to certain scenes or sections, determining where mid-roll should be, how long certain scenes were playing out to be, etc. And when sharing with other people in the workflow (producers, directors, sound designers, etc.), I would export a QuickTime with a video track that made working remotely on comments and changes much quicker and easier, versus just referencing timecode and listening for contextual cues to get to a certain point in the edit.
Her talents don’t only include editing. Grasso is also a director, shooter, writer, editor and on-camera talent. Many New York stories — and in particular, those involving craft beer — have taken the spotlight in her latest projects.
“I aspire to do work that isn’t confined by boundaries,” says Grasso. “After seeing the breadth of work from Cutters Studios that supports global clients with projects that reach beyond the traditional, I’m confident the relationship will be a great fit. I’m really looking forward to contributing my sensibilities to the Cutters Studios culture, and being a positive, collaborative voice amongst my new peers, clients and colleagues.”